#BD49B4#BD49B4

#BD49B4 is a mid, vivid purple. Relative luminance 0.189; OKLCH L 59.9% C 0.194 H 330.9°. Best body text is #000000 at 4.78:1 contrast (WCAG AA passes).

Color values

HEX	#BD49B4
RGB	rgb(189, 73, 180)
HSL	hsl(305, 47%, 51%)
HSV	hsv(305, 61%, 74%)
CMYK	cmyk(0%, 61.4%, 4.8%, 25.9%)
CIE-LAB	lab(50.55, 59.56, -34.40)
CIE-LCH	lch(50.55, 68.78, 329.99°)
OKLab	oklab(59.88% 0.1693 -0.0944)
OKLCH	oklch(59.88% 0.194 330.9)
XYZ	xyz(31.6069, 18.8814, 45.1509)
Luminance	0.1888 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD49B4 #49BD52

analogous

#8C49BD #BD49B4 #BD497A

triadic

#BD49B4 #B4BD49 #49B4BD

tetradic

#BD49B4 #BD8C49 #49BD52 #497ABD

square

#BD49B4 #BD8C49 #49BD52 #497ABD

split-complementary

#BD49B4 #7ABD49 #49BD8C

monochromatic

#662561 #93358C #BD49B4 #CD76C7 #DEA3D9

Accessibility & contrast

On white

4.40

#BD49B4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.78

#BD49B4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD49B4

4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD49B4	#FFFFFF	#000000	##000000
##BD49B4	1.00	4.40	4.78	4.78
#FFFFFF	4.40	1.00	21.00	21.00
#000000	4.78	21.00	1.00	1.00
##000000	4.78	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#426EB7

Deuteranopia (green-blind)

#697EB1

Tritanopia (blue-blind)

#C45478

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd49b4;
/* rgb */ color: rgb(189, 73, 180);
/* oklch */ color: oklch(59.9% 0.194 330.9);

Tailwind

colors: {
  custom: {
    50: '#d483cb',
    500: '#bd49b4',
    950: '#000000',
  },
}

SCSS

$custom: #bd49b4;
$custom-light: #d483cb;
$custom-dark: #000000;

JSON

{
  "hex": "#bd49b4",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 180
  },
  "hsl": {
    "h": 304.655,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.59879,
    "c": 0.19385,
    "h": 330.9
  },
  "luminance": 0.18879
}

Semantic roles & 50–950 ramp

primary

#BD49B4

secondary

#97CA9B

accent

#D65C51

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD49B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →