#BD49B2#BD49B2

#BD49B2 is a mid, vivid purple. Relative luminance 0.188; OKLCH L 59.8% C 0.192 H 331.6°. Best body text is #000000 at 4.76:1 contrast (WCAG AA passes).

Color values

HEX	#BD49B2
RGB	rgb(189, 73, 178)
HSL	hsl(306, 47%, 51%)
HSV	hsv(306, 61%, 74%)
CMYK	cmyk(0%, 61.4%, 5.8%, 25.9%)
CIE-LAB	lab(50.45, 59.23, -33.39)
CIE-LCH	lch(50.45, 67.99, 330.59°)
OKLab	oklab(59.78% 0.1691 -0.0915)
OKLCH	oklch(59.78% 0.192 331.6)
XYZ	xyz(31.4046, 18.8005, 44.0856)
Luminance	0.1880 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD49B2 #49BD54

analogous

#8E49BD #BD49B2 #BD4978

triadic

#BD49B2 #B2BD49 #49B2BD

tetradic

#BD49B2 #BD8E49 #49BD54 #4978BD

square

#BD49B2 #BD8E49 #49BD54 #4978BD

split-complementary

#BD49B2 #78BD49 #49BD8E

monochromatic

#662560 #93358A #BD49B2 #CD76C5 #DEA3D8

Accessibility & contrast

On white

4.41

#BD49B2 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.76

#BD49B2 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD49B2

4.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD49B2	#FFFFFF	#000000	##000000
##BD49B2	1.00	4.41	4.76	4.76
#FFFFFF	4.41	1.00	21.00	21.00
#000000	4.76	21.00	1.00	1.00
##000000	4.76	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#436EB5

Deuteranopia (green-blind)

#6A7EAF

Tritanopia (blue-blind)

#C45477

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd49b2;
/* rgb */ color: rgb(189, 73, 178);
/* oklch */ color: oklch(59.8% 0.192 331.6);

Tailwind

colors: {
  custom: {
    50: '#d483c9',
    500: '#bd49b2',
    950: '#000000',
  },
}

SCSS

$custom: #bd49b2;
$custom-light: #d483c9;
$custom-dark: #000000;

JSON

{
  "hex": "#bd49b2",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 178
  },
  "hsl": {
    "h": 305.69,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.59778,
    "c": 0.19225,
    "h": 331.6
  },
  "luminance": 0.18798
}

Semantic roles & 50–950 ramp

primary

#BD49B2

secondary

#97CA9C

accent

#D65E51

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD49B2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →