#BD49AF#BD49AF

#BD49AF is a mid, vivid purple. Relative luminance 0.187; OKLCH L 59.6% C 0.190 H 332.7°. Best body text is #000000 at 4.74:1 contrast (WCAG AA passes).

Color values

HEX	#BD49AF
RGB	rgb(189, 73, 175)
HSL	hsl(307, 47%, 51%)
HSV	hsv(307, 61%, 74%)
CMYK	cmyk(0%, 61.4%, 7.4%, 25.9%)
CIE-LAB	lab(50.31, 58.74, -31.85)
CIE-LCH	lch(50.31, 66.82, 331.53°)
OKLab	oklab(59.63% 0.1687 -0.0871)
OKLCH	oklch(59.63% 0.19 332.7)
XYZ	xyz(31.1067, 18.6814, 42.5166)
Luminance	0.1868 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD49AF #49BD57

analogous

#9149BD #BD49AF #BD4975

triadic

#BD49AF #AFBD49 #49AFBD

tetradic

#BD49AF #BD9149 #49BD57 #4975BD

square

#BD49AF #BD9149 #49BD57 #4975BD

split-complementary

#BD49AF #75BD49 #49BD91

monochromatic

#66255F #933588 #BD49AF #CD76C3 #DEA3D6

Accessibility & contrast

On white

4.43

#BD49AF on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.74

#BD49AF on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD49AF

4.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD49AF	#FFFFFF	#000000	##000000
##BD49AF	1.00	4.43	4.74	4.74
#FFFFFF	4.43	1.00	21.00	21.00
#000000	4.74	21.00	1.00	1.00
##000000	4.74	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#456DB2

Deuteranopia (green-blind)

#6B7EAC

Tritanopia (blue-blind)

#C55275

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd49af;
/* rgb */ color: rgb(189, 73, 175);
/* oklch */ color: oklch(59.6% 0.190 332.7);

Tailwind

colors: {
  custom: {
    50: '#d483c7',
    500: '#bd49af',
    950: '#000000',
  },
}

SCSS

$custom: #bd49af;
$custom-light: #d483c7;
$custom-dark: #000000;

JSON

{
  "hex": "#bd49af",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 175
  },
  "hsl": {
    "h": 307.241,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.5963,
    "c": 0.18987,
    "h": 332.7
  },
  "luminance": 0.18679
}

Semantic roles & 50–950 ramp

primary

#BD49AF

secondary

#97CA9E

accent

#D66151

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD49AF

Body copy rendered with the generated semantic roles for this colour.

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