#BD49AC#BD49AC

#BD49AC is a mid, vivid purple. Relative luminance 0.186; OKLCH L 59.5% C 0.188 H 333.8°. Best body text is #000000 at 4.71:1 contrast (WCAG AA passes).

Color values

HEX	#BD49AC
RGB	rgb(189, 73, 172)
HSL	hsl(309, 47%, 51%)
HSV	hsv(309, 61%, 74%)
CMYK	cmyk(0%, 61.4%, 9%, 25.9%)
CIE-LAB	lab(50.17, 58.26, -30.31)
CIE-LCH	lch(50.17, 65.67, 332.51°)
OKLab	oklab(59.48% 0.1683 -0.0827)
OKLCH	oklch(59.48% 0.188 333.8)
XYZ	xyz(30.8153, 18.5648, 40.9821)
Luminance	0.1856 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD49AC #49BD5A

analogous

#9449BD #BD49AC #BD4972

triadic

#BD49AC #ACBD49 #49ACBD

tetradic

#BD49AC #BD9449 #49BD5A #4972BD

square

#BD49AC #BD9449 #49BD5A #4972BD

split-complementary

#BD49AC #72BD49 #49BD94

monochromatic

#66255D #933586 #BD49AC #CD76C0 #DEA3D5

Accessibility & contrast

On white

4.46

#BD49AC on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.71

#BD49AC on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD49AC

4.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD49AC	#FFFFFF	#000000	##000000
##BD49AC	1.00	4.46	4.71	4.71
#FFFFFF	4.46	1.00	21.00	21.00
#000000	4.71	21.00	1.00	1.00
##000000	4.71	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#476DAF

Deuteranopia (green-blind)

#6C7EA9

Tritanopia (blue-blind)

#C55174

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #bd49ac;
/* rgb */ color: rgb(189, 73, 172);
/* oklch */ color: oklch(59.5% 0.188 333.8);

Tailwind

colors: {
  custom: {
    50: '#d483c5',
    500: '#bd49ac',
    950: '#000000',
  },
}

SCSS

$custom: #bd49ac;
$custom-light: #d483c5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd49ac",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 172
  },
  "hsl": {
    "h": 308.793,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.59484,
    "c": 0.18753,
    "h": 333.8
  },
  "luminance": 0.18562
}

Semantic roles & 50–950 ramp

primary

#BD49AC

secondary

#97CA9F

accent

#D66551

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD49AC

Body copy rendered with the generated semantic roles for this colour.

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