#BD49AB#BD49AB

#BD49AB is a mid, vivid purple. Relative luminance 0.185; OKLCH L 59.4% C 0.187 H 334.2°. Best body text is #000000 at 4.70:1 contrast (WCAG AA passes).

Color values

HEX	#BD49AB
RGB	rgb(189, 73, 171)
HSL	hsl(309, 47%, 51%)
HSV	hsv(309, 61%, 74%)
CMYK	cmyk(0%, 61.4%, 9.5%, 25.9%)
CIE-LAB	lab(50.13, 58.10, -29.79)
CIE-LCH	lch(50.13, 65.29, 332.85°)
OKLab	oklab(59.44% 0.1682 -0.0812)
OKLCH	oklch(59.44% 0.187 334.2)
XYZ	xyz(30.7197, 18.5266, 40.4782)
Luminance	0.1852 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD49AB #49BD5B

analogous

#9549BD #BD49AB #BD4971

triadic

#BD49AB #ABBD49 #49ABBD

tetradic

#BD49AB #BD9549 #49BD5B #4971BD

square

#BD49AB #BD9549 #49BD5B #4971BD

split-complementary

#BD49AB #71BD49 #49BD95

monochromatic

#66255C #933585 #BD49AB #CD76C0 #DEA3D4

Accessibility & contrast

On white

4.46

#BD49AB on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.70

#BD49AB on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD49AB

4.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD49AB	#FFFFFF	#000000	##000000
##BD49AB	1.00	4.46	4.70	4.70
#FFFFFF	4.46	1.00	21.00	21.00
#000000	4.70	21.00	1.00	1.00
##000000	4.70	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#486CAE

Deuteranopia (green-blind)

#6C7DA8

Tritanopia (blue-blind)

#C55173

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #bd49ab;
/* rgb */ color: rgb(189, 73, 171);
/* oklch */ color: oklch(59.4% 0.187 334.2);

Tailwind

colors: {
  custom: {
    50: '#d483c4',
    500: '#bd49ab',
    950: '#000000',
  },
}

SCSS

$custom: #bd49ab;
$custom-light: #d483c4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd49ab",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 171
  },
  "hsl": {
    "h": 309.31,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.59436,
    "c": 0.18676,
    "h": 334.2
  },
  "luminance": 0.18524
}

Semantic roles & 50–950 ramp

primary

#BD49AB

secondary

#97CA9F

accent

#D66651

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD49AB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →