#BD49A4#BD49A4

#BD49A4 is a mid, vivid pink. Relative luminance 0.183; OKLCH L 59.1% C 0.181 H 337.0°. Best body text is #000000 at 4.65:1 contrast (WCAG AA passes).

Color values

HEX	#BD49A4
RGB	rgb(189, 73, 164)
HSL	hsl(313, 47%, 51%)
HSV	hsv(313, 61%, 74%)
CMYK	cmyk(0%, 61.4%, 13.2%, 25.9%)
CIE-LAB	lab(49.82, 57.00, -26.16)
CIE-LCH	lch(49.82, 62.71, 335.35°)
OKLab	oklab(59.11% 0.1671 -0.0709)
OKLCH	oklch(59.11% 0.181 337)
XYZ	xyz(30.0700, 18.2667, 37.0569)
Luminance	0.1826 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD49A4 #49BD62

analogous

#9C49BD #BD49A4 #BD496A

triadic

#BD49A4 #A4BD49 #49A4BD

tetradic

#BD49A4 #BD9C49 #49BD62 #496ABD

square

#BD49A4 #BD9C49 #49BD62 #496ABD

split-complementary

#BD49A4 #6ABD49 #49BD9C

monochromatic

#662558 #93357F #BD49A4 #CD76BA #DEA3D1

Accessibility & contrast

On white

4.51

#BD49A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.65

#BD49A4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD49A4

4.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD49A4	#FFFFFF	#000000	##000000
##BD49A4	1.00	4.51	4.65	4.65
#FFFFFF	4.51	1.00	21.00	21.00
#000000	4.65	21.00	1.00	1.00
##000000	4.65	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C6BA7

Deuteranopia (green-blind)

#6F7DA1

Tritanopia (blue-blind)

#C64E70

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #bd49a4;
/* rgb */ color: rgb(189, 73, 164);
/* oklch */ color: oklch(59.1% 0.181 337.0);

Tailwind

colors: {
  custom: {
    50: '#d483bf',
    500: '#bd49a4',
    950: '#000000',
  },
}

SCSS

$custom: #bd49a4;
$custom-light: #d483bf;
$custom-dark: #000000;

JSON

{
  "hex": "#bd49a4",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 164
  },
  "hsl": {
    "h": 312.931,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.59107,
    "c": 0.18149,
    "h": 337
  },
  "luminance": 0.18264
}

Semantic roles & 50–950 ramp

primary

#BD49A4

secondary

#97CAA2

accent

#D66E51

background

#FDF8FB

surface

#FAEFF7

border

#D3CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD49A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →