#BD4990#BD4990

#BD4990 is a mid, vivid pink. Relative luminance 0.176; OKLCH L 58.2% C 0.168 H 345.8°. Best body text is #FFFFFF at 4.65:1 contrast (WCAG AA passes).

Color values

HEX	#BD4990
RGB	rgb(189, 73, 144)
HSL	hsl(323, 47%, 51%)
HSV	hsv(323, 61%, 74%)
CMYK	cmyk(0%, 61.4%, 23.8%, 25.9%)
CIE-LAB	lab(49.01, 54.08, -15.53)
CIE-LCH	lch(49.01, 56.26, 343.98°)
OKLab	oklab(58.25% 0.1629 -0.0411)
OKLCH	oklch(58.25% 0.168 345.8)
XYZ	xyz(28.4038, 17.6002, 28.2814)
Luminance	0.1760 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4990 #49BD76

analogous

#B049BD #BD4990 #BD4956

triadic

#BD4990 #90BD49 #4990BD

tetradic

#BD4990 #BDB049 #49BD76 #4956BD

square

#BD4990 #BDB049 #49BD76 #4956BD

split-complementary

#BD4990 #56BD49 #49BDB0

monochromatic

#66254D #93356F #BD4990 #CD76AB #DEA3C7

Accessibility & contrast

On white

4.65

#BD4990 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.52

#BD4990 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4990

4.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4990	#FFFFFF	#000000	##FFFFFF
##BD4990	1.00	4.65	4.52	4.65
#FFFFFF	4.65	1.00	21.00	1.00
#000000	4.52	21.00	1.00	21.00
##FFFFFF	4.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#556892

Deuteranopia (green-blind)

#767C8D

Tritanopia (blue-blind)

#C94766

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd4990;
/* rgb */ color: rgb(189, 73, 144);
/* oklch */ color: oklch(58.2% 0.168 345.8);

Tailwind

colors: {
  custom: {
    50: '#d482b0',
    500: '#bd4990',
    950: '#000000',
  },
}

SCSS

$custom: #bd4990;
$custom-light: #d482b0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4990",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 144
  },
  "hsl": {
    "h": 323.276,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.58245,
    "c": 0.16795,
    "h": 345.8
  },
  "luminance": 0.17598
}

Semantic roles & 50–950 ramp

primary

#BD4990

secondary

#97CAAB

accent

#D68551

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150B10

muted

#837C7F

Preview Lab

Preview with #BD4990

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →