#BD4989#BD4989

#BD4989 is a mid, vivid pink. Relative luminance 0.174; OKLCH L 58.0% C 0.164 H 349.2°. Best body text is #FFFFFF at 4.69:1 contrast (WCAG AA passes).

Color values

HEX	#BD4989
RGB	rgb(189, 73, 137)
HSL	hsl(327, 47%, 51%)
HSV	hsv(327, 61%, 74%)
CMYK	cmyk(0%, 61.4%, 27.5%, 25.9%)
CIE-LAB	lab(48.75, 53.14, -11.72)
CIE-LCH	lch(48.75, 54.41, 347.56°)
OKLab	oklab(57.97% 0.161 -0.0306)
OKLCH	oklch(57.97% 0.164 349.2)
XYZ	xyz(27.8853, 17.3928, 25.5506)
Luminance	0.1739 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4989 #49BD7D

analogous

#B749BD #BD4989 #BD494F

triadic

#BD4989 #89BD49 #4989BD

tetradic

#BD4989 #BDB749 #49BD7D #494FBD

square

#BD4989 #BDB749 #49BD7D #494FBD

split-complementary

#BD4989 #4FBD49 #49BDB7

monochromatic

#662549 #933569 #BD4989 #CD76A6 #DEA3C3

Accessibility & contrast

On white

4.69

#BD4989 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.48

#BD4989 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4989

4.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4989	#FFFFFF	#000000	##FFFFFF
##BD4989	1.00	4.69	4.48	4.69
#FFFFFF	4.69	1.00	21.00	1.00
#000000	4.48	21.00	1.00	21.00
##FFFFFF	4.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#57678B

Deuteranopia (green-blind)

#787B86

Tritanopia (blue-blind)

#CA4563

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd4989;
/* rgb */ color: rgb(189, 73, 137);
/* oklch */ color: oklch(58.0% 0.164 349.2);

Tailwind

colors: {
  custom: {
    50: '#d482ab',
    500: '#bd4989',
    950: '#000000',
  },
}

SCSS

$custom: #bd4989;
$custom-light: #d482ab;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4989",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 137
  },
  "hsl": {
    "h": 326.897,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.57972,
    "c": 0.16389,
    "h": 349.2
  },
  "luminance": 0.1739
}

Semantic roles & 50–950 ramp

primary

#BD4989

secondary

#97CAAE

accent

#D68D51

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150B10

muted

#837C7F

Preview Lab

Preview with #BD4989

Body copy rendered with the generated semantic roles for this colour.

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