#BD4977#BD4977

#BD4977 is a mid, vivid pink. Relative luminance 0.169; OKLCH L 57.3% C 0.156 H 358.5°. Best body text is #FFFFFF at 4.79:1 contrast (WCAG AA passes).

Color values

HEX	#BD4977
RGB	rgb(189, 73, 119)
HSL	hsl(336, 47%, 51%)
HSV	hsv(336, 61%, 74%)
CMYK	cmyk(0%, 61.4%, 37%, 25.9%)
CIE-LAB	lab(48.16, 50.92, -1.75)
CIE-LCH	lch(48.16, 50.95, 358.03°)
OKLab	oklab(57.34% 0.1555 -0.0039)
OKLCH	oklch(57.34% 0.156 358.5)
XYZ	xyz(26.7001, 16.9187, 19.3087)
Luminance	0.1692 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4977 #49BD8F

analogous

#BD49B1 #BD4977 #BD5549

triadic

#BD4977 #77BD49 #4977BD

tetradic

#BD4977 #B1BD49 #49BD8F #5549BD

square

#BD4977 #B1BD49 #49BD8F #5549BD

split-complementary

#BD4977 #49BD55 #49B1BD

monochromatic

#66253F #93355B #BD4977 #CD7699 #DEA3BA

Accessibility & contrast

On white

4.79

#BD4977 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.38

#BD4977 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4977

4.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4977	#FFFFFF	#000000	##FFFFFF
##BD4977	1.00	4.79	4.38	4.79
#FFFFFF	4.79	1.00	21.00	1.00
#000000	4.38	21.00	1.00	21.00
##FFFFFF	4.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D6578

Deuteranopia (green-blind)

#7C7A74

Tritanopia (blue-blind)

#CC3F5B

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd4977;
/* rgb */ color: rgb(189, 73, 119);
/* oklch */ color: oklch(57.3% 0.156 358.5);

Tailwind

colors: {
  custom: {
    50: '#d5829e',
    500: '#bd4977',
    950: '#000000',
  },
}

SCSS

$custom: #bd4977;
$custom-light: #d5829e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4977",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 119
  },
  "hsl": {
    "h": 336.207,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.57336,
    "c": 0.15551,
    "h": 358.5
  },
  "luminance": 0.16916
}

Semantic roles & 50–950 ramp

primary

#BD4977

secondary

#97CAB6

accent

#D6A251

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150B0E

muted

#837C7E

Preview Lab

Preview with #BD4977

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →