#BD4968#BD4968

#BD4968 is a mid, vivid pink. Relative luminance 0.166; OKLCH L 56.9% C 0.151 H 6.8°. Best body text is #FFFFFF at 4.86:1 contrast (WCAG AA passes).

Color values

HEX#BD4968
RGBrgb(189, 73, 104)
HSLhsl(344, 47%, 51%)
HSVhsv(344, 61%, 74%)
CMYKcmyk(0%, 61.4%, 45%, 25.9%)
CIE-LABlab(47.73, 49.31, 6.75)
CIE-LCHlch(47.73, 49.77, 7.79°)
OKLaboklab(56.88% 0.1501 0.0178)
OKLCHoklch(56.88% 0.151 6.8)
XYZxyz(25.8693, 16.5864, 14.9332)
Luminance0.1658 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD4968 #49BD9E
analogous
#BD49A2 #BD4968 #BD6449
triadic
#BD4968 #68BD49 #4968BD
tetradic
#BD4968 #A2BD49 #49BD9E #6449BD
square
#BD4968 #A2BD49 #49BD9E #6449BD
split-complementary
#BD4968 #49BD64 #49A2BD
monochromatic
#662537 #93354F #BD4968 #CD768D #DEA3B3

Accessibility & contrast

On white

4.86
#BD4968 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.32
#BD4968 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4968
4.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD4968#FFFFFF#000000##FFFFFF
##BD49681.004.864.324.86
#FFFFFF4.861.0021.001.00
#0000004.3221.001.0021.00
##FFFFFF4.861.0021.001.00

Color blindness preview

Protanopia (red-blind)
#616369
Deuteranopia (green-blind)
#7F7A65
Tritanopia (blue-blind)
#CD3A55
Achromatopsia (no color)
#717171

Design tokens & code

CSS
--color: #bd4968;
/* rgb */ color: rgb(189, 73, 104);
/* oklch */ color: oklch(56.9% 0.151 6.8);
Tailwind
colors: {
  custom: {
    50: '#d58193',
    500: '#bd4968',
    950: '#000000',
  },
}
SCSS
$custom: #bd4968;
$custom-light: #d58193;
$custom-dark: #000000;
JSON
{
  "hex": "#bd4968",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 104
  },
  "hsl": {
    "h": 343.966,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.56883,
    "c": 0.15116,
    "h": 6.8
  },
  "luminance": 0.16583
}

Semantic roles & 50–950 ramp

primary
#BD4968
secondary
#97CABD
accent
#D6B351
background
#FDF8F9
surface
#FBEFF1
border
#D4CACB
text
#150B0D
muted
#837C7E

Preview Lab

Preview with #BD4968

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD4968 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva