#BD4965#BD4965

#BD4965 is a mid, vivid red. Relative luminance 0.165; OKLCH L 56.8% C 0.151 H 8.4°. Best body text is #FFFFFF at 4.88:1 contrast (WCAG AA passes).

Color values

HEX	#BD4965
RGB	rgb(189, 73, 101)
HSL	hsl(346, 47%, 51%)
HSV	hsv(346, 61%, 74%)
CMYK	cmyk(0%, 61.4%, 46.6%, 25.9%)
CIE-LAB	lab(47.66, 49.02, 8.46)
CIE-LCH	lch(47.66, 49.74, 9.80°)
OKLab	oklab(56.8% 0.149 0.0221)
OKLCH	oklch(56.8% 0.151 8.4)
XYZ	xyz(25.7197, 16.5266, 14.1449)
Luminance	0.1652 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4965 #49BDA1

analogous

#BD499F #BD4965 #BD6749

triadic

#BD4965 #65BD49 #4965BD

tetradic

#BD4965 #9FBD49 #49BDA1 #6749BD

square

#BD4965 #9FBD49 #49BDA1 #6749BD

split-complementary

#BD4965 #49BD67 #499FBD

monochromatic

#662535 #93354C #BD4965 #CD768B #DEA3B1

Accessibility & contrast

On white

4.88

#BD4965 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.30

#BD4965 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4965

4.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4965	#FFFFFF	#000000	##FFFFFF
##BD4965	1.00	4.88	4.30	4.88
#FFFFFF	4.88	1.00	21.00	1.00
#000000	4.30	21.00	1.00	21.00
##FFFFFF	4.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#626366

Deuteranopia (green-blind)

#807A62

Tritanopia (blue-blind)

#CD3954

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd4965;
/* rgb */ color: rgb(189, 73, 101);
/* oklch */ color: oklch(56.8% 0.151 8.4);

Tailwind

colors: {
  custom: {
    50: '#d68190',
    500: '#bd4965',
    950: '#000000',
  },
}

SCSS

$custom: #bd4965;
$custom-light: #d68190;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4965",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 101
  },
  "hsl": {
    "h": 345.517,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.568,
    "c": 0.15059,
    "h": 8.4
  },
  "luminance": 0.16523
}

Semantic roles & 50–950 ramp

primary

#BD4965

secondary

#97CABE

accent

#D6B651

background

#FDF8F8

surface

#FBEFF0

border

#D4CACB

text

#150B0C

muted

#837C7D

Preview Lab

Preview with #BD4965

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →