#BD4944#BD4944
#BD4944 is a mid, vivid red. Relative luminance 0.160; OKLCH L 56.1% C 0.151 H 25.6°. Best body text is #FFFFFF at 5.00:1 contrast (WCAG AA passes).
Color values
| HEX | #BD4944 |
|---|---|
| RGB | rgb(189, 73, 68) |
| HSL | hsl(2, 48%, 50%) |
| HSV | hsv(2, 64%, 74%) |
| CMYK | cmyk(0%, 61.4%, 64%, 25.9%) |
| CIE-LAB | lab(46.98, 46.37, 27.44) |
| CIE-LCH | lch(46.98, 53.88, 30.62°) |
| OKLab | oklab(56.07% 0.136 0.0652) |
| OKLCH | oklch(56.07% 0.151 25.6) |
| XYZ | xyz(24.4145, 16.0045, 7.2713) |
| Luminance | 0.1600 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddish
#C44240
ΔE00 1.66
Dull Red
#BB3F3F
ΔE00 2.33
Dusty Red
#B9484E
ΔE00 3.85
Dark Coral
#CF524E
ΔE00 4.78
Faded Red
#D3494E
ΔE00 4.96
Dark Salmon
#C85A53
ΔE00 5.22
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD4944 #44B8BD
analogous
#BD447C #BD4944 #BD8544
triadic
#BD4944 #44BD49 #4944BD
tetradic
#BD4944 #7CBD44 #44B8BD #8544BD
square
#BD4944 #7CBD44 #44B8BD #8544BD
split-complementary
#BD4944 #44BD85 #447CBD
monochromatic
#632623 #913733 #BD4944 #CD7571 #DDA19E
Accessibility & contrast
On white
5.00
#BD4944 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.20
#BD4944 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD4944
5.00:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD4944 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD4944 | 1.00 | 5.00 | 4.20 | 5.00 |
| #FFFFFF | 5.00 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.20 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.00 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#676043
Deuteranopia (green-blind)
#847941
Tritanopia (blue-blind)
#CF3149
Achromatopsia (no color)
#6F6F6F
Design tokens & code
CSS
--color: #bd4944; /* rgb */ color: rgb(189, 73, 68); /* oklch */ color: oklch(56.1% 0.151 25.6);
Tailwind
colors: {
custom: {
50: '#d78178',
500: '#bd4944',
950: '#000000',
},
}SCSS
$custom: #bd4944; $custom-light: #d78178; $custom-dark: #000000;
JSON
{
"hex": "#bd4944",
"rgb": {
"r": 189,
"g": 73,
"b": 68
},
"hsl": {
"h": 2.479,
"s": 47.826,
"l": 50.392
},
"oklch": {
"l": 0.56072,
"c": 0.1508,
"h": 25.6
},
"luminance": 0.16001
}Semantic roles & 50–950 ramp
primary
#BD4944
secondary
#93C7C9
accent
#D2D750
background
#FEF8F7
surface
#FCEFED
border
#D5CAC8
text
#160B09
muted
#847C7B