#BD4941#BD4941

#BD4941 is a mid, vivid red. Relative luminance 0.160; OKLCH L 56.0% C 0.151 H 27.0°. Best body text is #FFFFFF at 5.01:1 contrast (WCAG AA passes).

Color values

HEX#BD4941
RGBrgb(189, 73, 65)
HSLhsl(4, 49%, 50%)
HSVhsv(4, 66%, 74%)
CMYKcmyk(0%, 61.4%, 65.6%, 25.9%)
CIE-LABlab(46.93, 46.19, 29.15)
CIE-LCHlch(46.93, 54.62, 32.26°)
OKLaboklab(56.02% 0.1348 0.0687)
OKLCHoklch(56.02% 0.151 27)
XYZxyz(24.3253, 15.9688, 6.8014)
Luminance0.1597 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD4941 #41B5BD
analogous
#BD4177 #BD4941 #BD8741
triadic
#BD4941 #41BD49 #4941BD
tetradic
#BD4941 #77BD41 #41B5BD #8741BD
square
#BD4941 #77BD41 #41B5BD #8741BD
split-complementary
#BD4941 #41BD87 #4177BD
monochromatic
#622622 #8F3731 #BD4941 #CD746E #DDA09C

Accessibility & contrast

On white

5.01
#BD4941 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.19
#BD4941 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4941
5.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD4941#FFFFFF#000000##FFFFFF
##BD49411.005.014.195.01
#FFFFFF5.011.0021.001.00
#0000004.1921.001.0021.00
##FFFFFF5.011.0021.001.00

Color blindness preview

Protanopia (red-blind)
#67603F
Deuteranopia (green-blind)
#84793E
Tritanopia (blue-blind)
#CF3048
Achromatopsia (no color)
#6F6F6F

Design tokens & code

CSS
--color: #bd4941;
/* rgb */ color: rgb(189, 73, 65);
/* oklch */ color: oklch(56.0% 0.151 27.0);
Tailwind
colors: {
  custom: {
    50: '#d88176',
    500: '#bd4941',
    950: '#000000',
  },
}
SCSS
$custom: #bd4941;
$custom-light: #d88176;
$custom-dark: #000000;
JSON
{
  "hex": "#bd4941",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 65
  },
  "hsl": {
    "h": 3.871,
    "s": 48.819,
    "l": 49.804
  },
  "oklch": {
    "l": 0.56021,
    "c": 0.1513,
    "h": 27
  },
  "luminance": 0.15966
}

Semantic roles & 50–950 ramp

primary
#BD4941
secondary
#91C5C9
accent
#D0D84F
background
#FEF8F7
surface
#FCEFED
border
#D5CAC8
text
#160B08
muted
#847C7B

Preview Lab

Preview with #BD4941

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD4941 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva