#BD4938#BD4938

#BD4938 is a mid, vivid red. Relative luminance 0.159; OKLCH L 55.9% C 0.153 H 30.8°. Best body text is #FFFFFF at 5.03:1 contrast (WCAG AA passes).

Color values

HEX	#BD4938
RGB	rgb(189, 73, 56)
HSL	hsl(8, 54%, 48%)
HSV	hsv(8, 70%, 74%)
CMYK	cmyk(0%, 61.4%, 70.4%, 25.9%)
CIE-LAB	lab(46.81, 45.68, 34.19)
CIE-LCH	lch(46.81, 57.06, 36.82°)
OKLab	oklab(55.89% 0.1315 0.0784)
OKLCH	oklch(55.89% 0.153 30.8)
XYZ	xyz(24.0851, 15.8727, 5.5361)
Luminance	0.1587 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4938 #38ACBD

analogous

#BD3869 #BD4938 #BD8B38

triadic

#BD4938 #38BD49 #4938BD

tetradic

#BD4938 #69BD38 #38ACBD #8B38BD

square

#BD4938 #69BD38 #38ACBD #8B38BD

split-complementary

#BD4938 #38BD8B #3869BD

monochromatic

#5F251C #8E372A #BD4938 #D07062 #DE9B91

Accessibility & contrast

On white

5.03

#BD4938 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.17

#BD4938 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4938

5.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4938	#FFFFFF	#000000	##FFFFFF
##BD4938	1.00	5.03	4.17	5.03
#FFFFFF	5.03	1.00	21.00	1.00
#000000	4.17	21.00	1.00	21.00
##FFFFFF	5.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#685F36

Deuteranopia (green-blind)

#857835

Tritanopia (blue-blind)

#CF2F46

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd4938;
/* rgb */ color: rgb(189, 73, 56);
/* oklch */ color: oklch(55.9% 0.153 30.8);

Tailwind

colors: {
  custom: {
    50: '#d8806f',
    500: '#bd4938',
    950: '#000000',
  },
}

SCSS

$custom: #bd4938;
$custom-light: #d8806f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4938",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 56
  },
  "hsl": {
    "h": 7.669,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.55885,
    "c": 0.1531,
    "h": 30.8
  },
  "luminance": 0.15869
}

Semantic roles & 50–950 ramp

primary

#BD4938

secondary

#87C1C9

accent

#CBDE4A

background

#FEF8F6

surface

#FCEFEC

border

#D5CAC7

text

#160B07

muted

#847C7A

Preview Lab

Preview with #BD4938

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →