#BD4936#BD4936

#BD4936 is a mid, vivid red. Relative luminance 0.159; OKLCH L 55.9% C 0.154 H 31.6°. Best body text is #FFFFFF at 5.04:1 contrast (WCAG AA passes).

Color values

HEX	#BD4936
RGB	rgb(189, 73, 54)
HSL	hsl(8, 56%, 48%)
HSV	hsv(8, 71%, 74%)
CMYK	cmyk(0%, 61.4%, 71.4%, 25.9%)
CIE-LAB	lab(46.78, 45.58, 35.30)
CIE-LCH	lch(46.78, 57.65, 37.75°)
OKLab	oklab(55.86% 0.1308 0.0804)
OKLCH	oklch(55.86% 0.154 31.6)
XYZ	xyz(24.0371, 15.8535, 5.2836)
Luminance	0.1585 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4936 #36AABD

analogous

#BD3667 #BD4936 #BD8C36

triadic

#BD4936 #36BD49 #4936BD

tetradic

#BD4936 #67BD36 #36AABD #8C36BD

square

#BD4936 #67BD36 #36AABD #8C36BD

split-complementary

#BD4936 #36BD8C #3667BD

monochromatic

#5E241B #8D3728 #BD4936 #D16F5F #DF9A8F

Accessibility & contrast

On white

5.04

#BD4936 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.17

#BD4936 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4936

5.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4936	#FFFFFF	#000000	##FFFFFF
##BD4936	1.00	5.04	4.17	5.04
#FFFFFF	5.04	1.00	21.00	1.00
#000000	4.17	21.00	1.00	21.00
##FFFFFF	5.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#695F33

Deuteranopia (green-blind)

#857833

Tritanopia (blue-blind)

#CF2E45

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd4936;
/* rgb */ color: rgb(189, 73, 54);
/* oklch */ color: oklch(55.9% 0.154 31.6);

Tailwind

colors: {
  custom: {
    50: '#d8806e',
    500: '#bd4936',
    950: '#000000',
  },
}

SCSS

$custom: #bd4936;
$custom-light: #d8806e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4936",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 54
  },
  "hsl": {
    "h": 8.444,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.55858,
    "c": 0.15354,
    "h": 31.6
  },
  "luminance": 0.1585
}

Semantic roles & 50–950 ramp

primary

#BD4936

secondary

#85C0C9

accent

#CADF49

background

#FEF8F6

surface

#FCEFEC

border

#D5CAC7

text

#160B07

muted

#847C7A

Preview Lab

Preview with #BD4936

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →