#BD48AD#BD48AD

#BD48AD is a mid, vivid purple. Relative luminance 0.185; OKLCH L 59.4% C 0.190 H 333.4°. Best body text is #000000 at 4.69:1 contrast (WCAG AA passes).

Color values

HEX	#BD48AD
RGB	rgb(189, 72, 173)
HSL	hsl(308, 47%, 51%)
HSV	hsv(308, 62%, 74%)
CMYK	cmyk(0%, 61.9%, 8.5%, 25.9%)
CIE-LAB	lab(50.06, 58.84, -31.07)
CIE-LCH	lch(50.06, 66.54, 332.17°)
OKLab	oklab(59.42% 0.1697 -0.0848)
OKLCH	oklch(59.42% 0.19 333.4)
XYZ	xyz(30.8466, 18.4730, 41.4681)
Luminance	0.1847 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD48AD #48BD58

analogous

#9248BD #BD48AD #BD4872

triadic

#BD48AD #ADBD48 #48ADBD

tetradic

#BD48AD #BD9248 #48BD58 #4872BD

square

#BD48AD #BD9248 #48BD58 #4872BD

split-complementary

#BD48AD #72BD48 #48BD92

monochromatic

#66255D #933586 #BD48AD #CD75C1 #DDA2D5

Accessibility & contrast

On white

4.47

#BD48AD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.69

#BD48AD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD48AD

4.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD48AD	#FFFFFF	#000000	##000000
##BD48AD	1.00	4.47	4.69	4.69
#FFFFFF	4.47	1.00	21.00	21.00
#000000	4.69	21.00	1.00	1.00
##000000	4.69	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#456CB0

Deuteranopia (green-blind)

#6B7DAA

Tritanopia (blue-blind)

#C55174

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #bd48ad;
/* rgb */ color: rgb(189, 72, 173);
/* oklch */ color: oklch(59.4% 0.190 333.4);

Tailwind

colors: {
  custom: {
    50: '#d482c5',
    500: '#bd48ad',
    950: '#000000',
  },
}

SCSS

$custom: #bd48ad;
$custom-light: #d482c5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd48ad",
  "rgb": {
    "r": 189,
    "g": 72,
    "b": 173
  },
  "hsl": {
    "h": 308.205,
    "s": 46.988,
    "l": 51.176
  },
  "oklch": {
    "l": 0.59419,
    "c": 0.18972,
    "h": 333.4
  },
  "luminance": 0.18471
}

Semantic roles & 50–950 ramp

primary

#BD48AD

secondary

#97CA9E

accent

#D76351

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD48AD

Body copy rendered with the generated semantic roles for this colour.

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