#BD48AA#BD48AA

#BD48AA is a mid, vivid purple. Relative luminance 0.184; OKLCH L 59.3% C 0.187 H 334.6°. Best body text is #000000 at 4.67:1 contrast (WCAG AA passes).

Color values

HEX	#BD48AA
RGB	rgb(189, 72, 170)
HSL	hsl(310, 47%, 51%)
HSV	hsv(310, 62%, 74%)
CMYK	cmyk(0%, 61.9%, 10.1%, 25.9%)
CIE-LAB	lab(49.93, 58.36, -29.52)
CIE-LCH	lch(49.93, 65.40, 333.17°)
OKLab	oklab(59.27% 0.1693 -0.0804)
OKLCH	oklch(59.27% 0.187 334.6)
XYZ	xyz(30.5595, 18.3582, 39.9564)
Luminance	0.1836 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD48AA #48BD5B

analogous

#9548BD #BD48AA #BD486F

triadic

#BD48AA #AABD48 #48AABD

tetradic

#BD48AA #BD9548 #48BD5B #486FBD

square

#BD48AA #BD9548 #48BD5B #486FBD

split-complementary

#BD48AA #6FBD48 #48BD95

monochromatic

#66255B #933584 #BD48AA #CD75BF #DDA2D4

Accessibility & contrast

On white

4.50

#BD48AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.67

#BD48AA on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD48AA

4.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD48AA	#FFFFFF	#000000	##000000
##BD48AA	1.00	4.50	4.67	4.67
#FFFFFF	4.50	1.00	21.00	21.00
#000000	4.67	21.00	1.00	1.00
##000000	4.67	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#476CAD

Deuteranopia (green-blind)

#6C7DA7

Tritanopia (blue-blind)

#C65072

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #bd48aa;
/* rgb */ color: rgb(189, 72, 170);
/* oklch */ color: oklch(59.3% 0.187 334.6);

Tailwind

colors: {
  custom: {
    50: '#d482c3',
    500: '#bd48aa',
    950: '#000000',
  },
}

SCSS

$custom: #bd48aa;
$custom-light: #d482c3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd48aa",
  "rgb": {
    "r": 189,
    "g": 72,
    "b": 170
  },
  "hsl": {
    "h": 309.744,
    "s": 46.988,
    "l": 51.176
  },
  "oklch": {
    "l": 0.59274,
    "c": 0.18742,
    "h": 334.6
  },
  "luminance": 0.18356
}

Semantic roles & 50–950 ramp

primary

#BD48AA

secondary

#97CA9F

accent

#D76751

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD48AA

Body copy rendered with the generated semantic roles for this colour.

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