#BD4844#BD4844
#BD4844 is a mid, vivid red. Relative luminance 0.159; OKLCH L 55.9% C 0.152 H 25.2°. Best body text is #FFFFFF at 5.03:1 contrast (WCAG AA passes).
Color values
| HEX | #BD4844 |
|---|---|
| RGB | rgb(189, 72, 68) |
| HSL | hsl(2, 48%, 50%) |
| HSV | hsv(2, 64%, 74%) |
| CMYK | cmyk(0%, 61.9%, 64%, 25.9%) |
| CIE-LAB | lab(46.81, 46.83, 27.23) |
| CIE-LCH | lch(46.81, 54.17, 30.18°) |
| OKLab | oklab(55.94% 0.1374 0.0647) |
| OKLCH | oklch(55.94% 0.152 25.2) |
| XYZ | xyz(24.3494, 15.8742, 7.2495) |
| Luminance | 0.1587 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddish
#C44240
ΔE00 1.57
Dull Red
#BB3F3F
ΔE00 2.07
Dusty Red
#B9484E
ΔE00 3.62
Dark Coral
#CF524E
ΔE00 4.91
Faded Red
#D3494E
ΔE00 4.94
Dark Salmon
#C85A53
ΔE00 5.40
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD4844 #44B9BD
analogous
#BD447D #BD4844 #BD8444
triadic
#BD4844 #44BD48 #4844BD
tetradic
#BD4844 #7DBD44 #44B9BD #8444BD
square
#BD4844 #7DBD44 #44B9BD #8444BD
split-complementary
#BD4844 #44BD84 #447DBD
monochromatic
#632523 #913633 #BD4844 #CD7471 #DDA19E
Accessibility & contrast
On white
5.03
#BD4844 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.17
#BD4844 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD4844
5.03:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD4844 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD4844 | 1.00 | 5.03 | 4.17 | 5.03 |
| #FFFFFF | 5.03 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.17 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.03 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#665F43
Deuteranopia (green-blind)
#847841
Tritanopia (blue-blind)
#CF2F48
Achromatopsia (no color)
#6F6F6F
Design tokens & code
CSS
--color: #bd4844; /* rgb */ color: rgb(189, 72, 68); /* oklch */ color: oklch(55.9% 0.152 25.2);
Tailwind
colors: {
custom: {
50: '#d78078',
500: '#bd4844',
950: '#000000',
},
}SCSS
$custom: #bd4844; $custom-light: #d78078; $custom-dark: #000000;
JSON
{
"hex": "#bd4844",
"rgb": {
"r": 189,
"g": 72,
"b": 68
},
"hsl": {
"h": 1.983,
"s": 47.826,
"l": 50.392
},
"oklch": {
"l": 0.55943,
"c": 0.15189,
"h": 25.2
},
"luminance": 0.15871
}Semantic roles & 50–950 ramp
primary
#BD4844
secondary
#93C8C9
accent
#D3D750
background
#FEF8F7
surface
#FCEFED
border
#D5CAC8
text
#160B09
muted
#847C7B