#BD4838#BD4838

#BD4838 is a mid, vivid red. Relative luminance 0.157; OKLCH L 55.8% C 0.154 H 30.4°. Best body text is #FFFFFF at 5.06:1 contrast (WCAG AA passes).

Color values

HEX	#BD4838
RGB	rgb(189, 72, 56)
HSL	hsl(7, 54%, 48%)
HSV	hsv(7, 70%, 74%)
CMYK	cmyk(0%, 61.9%, 70.4%, 25.9%)
CIE-LAB	lab(46.63, 46.14, 33.99)
CIE-LCH	lch(46.63, 57.31, 36.38°)
OKLab	oklab(55.76% 0.1329 0.078)
OKLCH	oklch(55.76% 0.154 30.4)
XYZ	xyz(24.0199, 15.7424, 5.5144)
Luminance	0.1574 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4838 #38ADBD

analogous

#BD386A #BD4838 #BD8A38

triadic

#BD4838 #38BD48 #4838BD

tetradic

#BD4838 #6ABD38 #38ADBD #8A38BD

square

#BD4838 #6ABD38 #38ADBD #8A38BD

split-complementary

#BD4838 #38BD8A #386ABD

monochromatic

#5F241C #8E362A #BD4838 #D06F62 #DE9A91

Accessibility & contrast

On white

5.06

#BD4838 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.15

#BD4838 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4838

5.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4838	#FFFFFF	#000000	##FFFFFF
##BD4838	1.00	5.06	4.15	5.06
#FFFFFF	5.06	1.00	21.00	1.00
#000000	4.15	21.00	1.00	21.00
##FFFFFF	5.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#685E36

Deuteranopia (green-blind)

#857835

Tritanopia (blue-blind)

#CF2D45

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd4838;
/* rgb */ color: rgb(189, 72, 56);
/* oklch */ color: oklch(55.8% 0.154 30.4);

Tailwind

colors: {
  custom: {
    50: '#d8806f',
    500: '#bd4838',
    950: '#000000',
  },
}

SCSS

$custom: #bd4838;
$custom-light: #d8806f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4838",
  "rgb": {
    "r": 189,
    "g": 72,
    "b": 56
  },
  "hsl": {
    "h": 7.218,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.55755,
    "c": 0.1541,
    "h": 30.4
  },
  "luminance": 0.15739
}

Semantic roles & 50–950 ramp

primary

#BD4838

secondary

#87C1C9

accent

#CCDE4A

background

#FEF8F6

surface

#FCEFEC

border

#D5CAC7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD4838

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →