#BD4791#BD4791

#BD4791 is a mid, vivid pink. Relative luminance 0.174; OKLCH L 58.1% C 0.171 H 345.2°. Best body text is #FFFFFF at 4.69:1 contrast (WCAG AA passes).

Color values

HEX	#BD4791
RGB	rgb(189, 71, 145)
HSL	hsl(322, 47%, 51%)
HSV	hsv(322, 62%, 74%)
CMYK	cmyk(0%, 62.4%, 23.3%, 25.9%)
CIE-LAB	lab(48.73, 55.09, -16.55)
CIE-LCH	lch(48.73, 57.52, 343.28°)
OKLab	oklab(58.05% 0.1658 -0.0439)
OKLCH	oklch(58.05% 0.171 345.2)
XYZ	xyz(28.3513, 17.3723, 28.6426)
Luminance	0.1737 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4791 #47BD73

analogous

#AE47BD #BD4791 #BD4756

triadic

#BD4791 #91BD47 #4791BD

tetradic

#BD4791 #BDAE47 #47BD73 #4756BD

square

#BD4791 #BDAE47 #47BD73 #4756BD

split-complementary

#BD4791 #56BD47 #47BDAE

monochromatic

#65244D #92346F #BD4791 #CD74AC #DDA1C7

Accessibility & contrast

On white

4.69

#BD4791 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.47

#BD4791 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4791

4.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4791	#FFFFFF	#000000	##FFFFFF
##BD4791	1.00	4.69	4.47	4.69
#FFFFFF	4.69	1.00	21.00	1.00
#000000	4.47	21.00	1.00	21.00
##FFFFFF	4.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#536793

Deuteranopia (green-blind)

#757B8E

Tritanopia (blue-blind)

#C94666

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd4791;
/* rgb */ color: rgb(189, 71, 145);
/* oklch */ color: oklch(58.1% 0.171 345.2);

Tailwind

colors: {
  custom: {
    50: '#d481b1',
    500: '#bd4791',
    950: '#000000',
  },
}

SCSS

$custom: #bd4791;
$custom-light: #d481b1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4791",
  "rgb": {
    "r": 189,
    "g": 71,
    "b": 145
  },
  "hsl": {
    "h": 322.373,
    "s": 47.2,
    "l": 50.98
  },
  "oklch": {
    "l": 0.5805,
    "c": 0.17147,
    "h": 345.2
  },
  "luminance": 0.1737
}

Semantic roles & 50–950 ramp

primary

#BD4791

secondary

#96CAA9

accent

#D78351

background

#FDF8FA

surface

#FBEFF5

border

#D4CACF

text

#150B10

muted

#837C7F

Preview Lab

Preview with #BD4791

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →