#BD4774#BD4774

#BD4774 is a mid, vivid pink. Relative luminance 0.166; OKLCH L 57.0% C 0.157 H 359.7°. Best body text is #FFFFFF at 4.86:1 contrast (WCAG AA passes).

Color values

HEX	#BD4774
RGB	rgb(189, 71, 116)
HSL	hsl(337, 47%, 51%)
HSV	hsv(337, 62%, 74%)
CMYK	cmyk(0%, 62.4%, 38.6%, 25.9%)
CIE-LAB	lab(47.74, 51.47, -0.54)
CIE-LCH	lch(47.74, 51.47, 359.40°)
OKLab	oklab(57% 0.1572 -0.0008)
OKLCH	oklch(57% 0.157 359.7)
XYZ	xyz(26.3935, 16.5892, 18.3317)
Luminance	0.1659 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4774 #47BD90

analogous

#BD47AF #BD4774 #BD5547

triadic

#BD4774 #74BD47 #4774BD

tetradic

#BD4774 #AFBD47 #47BD90 #5547BD

square

#BD4774 #AFBD47 #47BD90 #5547BD

split-complementary

#BD4774 #47BD55 #47AFBD

monochromatic

#65243D #923458 #BD4774 #CD7496 #DDA1B8

Accessibility & contrast

On white

4.86

#BD4774 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.32

#BD4774 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4774

4.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4774	#FFFFFF	#000000	##FFFFFF
##BD4774	1.00	4.86	4.32	4.86
#FFFFFF	4.86	1.00	21.00	1.00
#000000	4.32	21.00	1.00	21.00
##FFFFFF	4.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C6375

Deuteranopia (green-blind)

#7C7A71

Tritanopia (blue-blind)

#CC3C59

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd4774;
/* rgb */ color: rgb(189, 71, 116);
/* oklch */ color: oklch(57.0% 0.157 359.7);

Tailwind

colors: {
  custom: {
    50: '#d5809b',
    500: '#bd4774',
    950: '#000000',
  },
}

SCSS

$custom: #bd4774;
$custom-light: #d5809b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4774",
  "rgb": {
    "r": 189,
    "g": 71,
    "b": 116
  },
  "hsl": {
    "h": 337.119,
    "s": 47.2,
    "l": 50.98
  },
  "oklch": {
    "l": 0.56995,
    "c": 0.15723,
    "h": 359.7
  },
  "luminance": 0.16586
}

Semantic roles & 50–950 ramp

primary

#BD4774

secondary

#96CAB6

accent

#D7A451

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150B0E

muted

#837C7E

Preview Lab

Preview with #BD4774

Body copy rendered with the generated semantic roles for this colour.

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