#BD4760#BD4760

#BD4760 is a mid, vivid red. Relative luminance 0.162; OKLCH L 56.4% C 0.152 H 10.5°. Best body text is #FFFFFF at 4.96:1 contrast (WCAG AA passes).

Color values

HEX	#BD4760
RGB	rgb(189, 71, 96)
HSL	hsl(347, 47%, 51%)
HSV	hsv(347, 62%, 74%)
CMYK	cmyk(0%, 62.4%, 49.2%, 25.9%)
CIE-LAB	lab(47.20, 49.44, 10.86)
CIE-LCH	lch(47.20, 50.62, 12.39°)
OKLab	oklab(56.42% 0.1499 0.0279)
OKLCH	oklch(56.42% 0.152 10.5)
XYZ	xyz(25.3528, 16.1729, 12.8507)
Luminance	0.1617 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4760 #47BDA4

analogous

#BD479B #BD4760 #BD6947

triadic

#BD4760 #60BD47 #4760BD

tetradic

#BD4760 #9BBD47 #47BDA4 #6947BD

square

#BD4760 #9BBD47 #47BDA4 #6947BD

split-complementary

#BD4760 #47BD69 #479BBD

monochromatic

#652432 #923448 #BD4760 #CD7487 #DDA1AE

Accessibility & contrast

On white

4.96

#BD4760 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.23

#BD4760 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4760

4.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4760	#FFFFFF	#000000	##FFFFFF
##BD4760	1.00	4.96	4.23	4.96
#FFFFFF	4.96	1.00	21.00	1.00
#000000	4.23	21.00	1.00	21.00
##FFFFFF	4.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#616160

Deuteranopia (green-blind)

#80795D

Tritanopia (blue-blind)

#CD3551

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd4760;
/* rgb */ color: rgb(189, 71, 96);
/* oklch */ color: oklch(56.4% 0.152 10.5);

Tailwind

colors: {
  custom: {
    50: '#d6808d',
    500: '#bd4760',
    950: '#000000',
  },
}

SCSS

$custom: #bd4760;
$custom-light: #d6808d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4760",
  "rgb": {
    "r": 189,
    "g": 71,
    "b": 96
  },
  "hsl": {
    "h": 347.288,
    "s": 47.2,
    "l": 50.98
  },
  "oklch": {
    "l": 0.56418,
    "c": 0.15246,
    "h": 10.5
  },
  "luminance": 0.1617
}

Semantic roles & 50–950 ramp

primary

#BD4760

secondary

#96CABF

accent

#D7BA51

background

#FDF8F8

surface

#FBEFF0

border

#D4CACB

text

#150B0C

muted

#837C7D

Preview Lab

Preview with #BD4760

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →