#BD4744#BD4744

#BD4744 is a mid, vivid red. Relative luminance 0.157; OKLCH L 55.8% C 0.153 H 24.8°. Best body text is #FFFFFF at 5.06:1 contrast (WCAG AA passes).

Color values

HEX	#BD4744
RGB	rgb(189, 71, 68)
HSL	hsl(1, 48%, 50%)
HSV	hsv(1, 64%, 74%)
CMYK	cmyk(0%, 62.4%, 64%, 25.9%)
CIE-LAB	lab(46.64, 47.28, 27.02)
CIE-LCH	lch(46.64, 54.45, 29.75°)
OKLab	oklab(55.82% 0.1388 0.0642)
OKLCH	oklch(55.82% 0.153 24.8)
XYZ	xyz(24.2853, 15.7459, 7.2282)
Luminance	0.1574 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4744 #44BABD

analogous

#BD447D #BD4744 #BD8444

triadic

#BD4744 #44BD47 #4744BD

tetradic

#BD4744 #7DBD44 #44BABD #8444BD

square

#BD4744 #7DBD44 #44BABD #8444BD

split-complementary

#BD4744 #44BD84 #447DBD

monochromatic

#632523 #913533 #BD4744 #CD7471 #DDA09E

Accessibility & contrast

On white

5.06

#BD4744 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.15

#BD4744 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4744

5.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4744	#FFFFFF	#000000	##FFFFFF
##BD4744	1.00	5.06	4.15	5.06
#FFFFFF	5.06	1.00	21.00	1.00
#000000	4.15	21.00	1.00	21.00
##FFFFFF	5.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665F43

Deuteranopia (green-blind)

#837841

Tritanopia (blue-blind)

#CF2E47

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd4744;
/* rgb */ color: rgb(189, 71, 68);
/* oklch */ color: oklch(55.8% 0.153 24.8);

Tailwind

colors: {
  custom: {
    50: '#d77f78',
    500: '#bd4744',
    950: '#000000',
  },
}

SCSS

$custom: #bd4744;
$custom-light: #d77f78;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4744",
  "rgb": {
    "r": 189,
    "g": 71,
    "b": 68
  },
  "hsl": {
    "h": 1.488,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.55815,
    "c": 0.15298,
    "h": 24.8
  },
  "luminance": 0.15743
}

Semantic roles & 50–950 ramp

primary

#BD4744

secondary

#93C8C9

accent

#D4D750

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD4744

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →