#BD4738#BD4738

#BD4738 is a mid, vivid red. Relative luminance 0.156; OKLCH L 55.6% C 0.155 H 30.0°. Best body text is #FFFFFF at 5.09:1 contrast (WCAG AA passes).

Color values

HEX	#BD4738
RGB	rgb(189, 71, 56)
HSL	hsl(7, 54%, 48%)
HSV	hsv(7, 70%, 74%)
CMYK	cmyk(0%, 62.4%, 70.4%, 25.9%)
CIE-LAB	lab(46.46, 46.59, 33.80)
CIE-LCH	lch(46.46, 57.56, 35.95°)
OKLab	oklab(55.63% 0.1343 0.0775)
OKLCH	oklch(55.63% 0.155 30)
XYZ	xyz(23.9558, 15.6141, 5.4930)
Luminance	0.1561 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4738 #38AEBD

analogous

#BD386B #BD4738 #BD8938

triadic

#BD4738 #38BD47 #4738BD

tetradic

#BD4738 #6BBD38 #38AEBD #8938BD

square

#BD4738 #6BBD38 #38AEBD #8938BD

split-complementary

#BD4738 #38BD89 #386BBD

monochromatic

#5F241C #8E352A #BD4738 #D06E62 #DE9A91

Accessibility & contrast

On white

5.09

#BD4738 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.12

#BD4738 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4738

5.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4738	#FFFFFF	#000000	##FFFFFF
##BD4738	1.00	5.09	4.12	5.09
#FFFFFF	5.09	1.00	21.00	1.00
#000000	4.12	21.00	1.00	21.00
##FFFFFF	5.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#675E36

Deuteranopia (green-blind)

#847835

Tritanopia (blue-blind)

#CF2B44

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd4738;
/* rgb */ color: rgb(189, 71, 56);
/* oklch */ color: oklch(55.6% 0.155 30.0);

Tailwind

colors: {
  custom: {
    50: '#d87f6f',
    500: '#bd4738',
    950: '#000000',
  },
}

SCSS

$custom: #bd4738;
$custom-light: #d87f6f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4738",
  "rgb": {
    "r": 189,
    "g": 71,
    "b": 56
  },
  "hsl": {
    "h": 6.767,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.55627,
    "c": 0.15511,
    "h": 30
  },
  "luminance": 0.15611
}

Semantic roles & 50–950 ramp

primary

#BD4738

secondary

#87C2C9

accent

#CDDE4A

background

#FEF8F6

surface

#FCEFEC

border

#D5CAC7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD4738

Body copy rendered with the generated semantic roles for this colour.

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