#BD4737#BD4737

#BD4737 is a mid, vivid red. Relative luminance 0.156; OKLCH L 55.6% C 0.155 H 30.4°. Best body text is #FFFFFF at 5.10:1 contrast (WCAG AA passes).

Color values

HEX	#BD4737
RGB	rgb(189, 71, 55)
HSL	hsl(7, 55%, 48%)
HSV	hsv(7, 71%, 74%)
CMYK	cmyk(0%, 62.4%, 70.9%, 25.9%)
CIE-LAB	lab(46.45, 46.54, 34.35)
CIE-LCH	lch(46.45, 57.85, 36.43°)
OKLab	oklab(55.61% 0.134 0.0786)
OKLCH	oklch(55.61% 0.155 30.4)
XYZ	xyz(23.9316, 15.6044, 5.3655)
Luminance	0.1560 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4737 #37ADBD

analogous

#BD376A #BD4737 #BD8A37

triadic

#BD4737 #37BD47 #4737BD

tetradic

#BD4737 #6ABD37 #37ADBD #8A37BD

square

#BD4737 #6ABD37 #37ADBD #8A37BD

split-complementary

#BD4737 #37BD8A #376ABD

monochromatic

#5E231B #8E3529 #BD4737 #D16E60 #DF9990

Accessibility & contrast

On white

5.10

#BD4737 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.12

#BD4737 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4737

5.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4737	#FFFFFF	#000000	##FFFFFF
##BD4737	1.00	5.10	4.12	5.10
#FFFFFF	5.10	1.00	21.00	1.00
#000000	4.12	21.00	1.00	21.00
##FFFFFF	5.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#675E35

Deuteranopia (green-blind)

#847833

Tritanopia (blue-blind)

#CF2B44

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd4737;
/* rgb */ color: rgb(189, 71, 55);
/* oklch */ color: oklch(55.6% 0.155 30.4);

Tailwind

colors: {
  custom: {
    50: '#d87f6e',
    500: '#bd4737',
    950: '#000000',
  },
}

SCSS

$custom: #bd4737;
$custom-light: #d87f6e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4737",
  "rgb": {
    "r": 189,
    "g": 71,
    "b": 55
  },
  "hsl": {
    "h": 7.164,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.55613,
    "c": 0.15532,
    "h": 30.4
  },
  "luminance": 0.15601
}

Semantic roles & 50–950 ramp

primary

#BD4737

secondary

#86C1C9

accent

#CCDE4A

background

#FEF8F6

surface

#FCEFEC

border

#D5CAC7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD4737

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →