#BD4728#BD4728

#BD4728 is a mid, vivid red. Relative luminance 0.155; OKLCH L 55.4% C 0.159 H 35.6°. Best body text is #FFFFFF at 5.13:1 contrast (WCAG AA passes).

Color values

HEX	#BD4728
RGB	rgb(189, 71, 40)
HSL	hsl(12, 65%, 45%)
HSV	hsv(12, 79%, 74%)
CMYK	cmyk(0%, 62.4%, 78.8%, 25.9%)
CIE-LAB	lab(46.29, 45.90, 42.31)
CIE-LCH	lch(46.29, 62.42, 42.67°)
OKLab	oklab(55.44% 0.1291 0.0923)
OKLCH	oklch(55.44% 0.159 35.6)
XYZ	xyz(23.6251, 15.4819, 3.7513)
Luminance	0.1548 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4728 #289EBD

analogous

#BD2854 #BD4728 #BD9128

triadic

#BD4728 #28BD47 #4728BD

tetradic

#BD4728 #54BD28 #289EBD #9128BD

square

#BD4728 #54BD28 #289EBD #9128BD

split-complementary

#BD4728 #28BD91 #2854BD

monochromatic

#582113 #8A341D #BD4728 #D9674A #E3927C

Accessibility & contrast

On white

5.13

#BD4728 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.10

#BD4728 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4728

5.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4728	#FFFFFF	#000000	##FFFFFF
##BD4728	1.00	5.13	4.10	5.13
#FFFFFF	5.13	1.00	21.00	1.00
#000000	4.10	21.00	1.00	21.00
##FFFFFF	5.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#685D24

Deuteranopia (green-blind)

#857724

Tritanopia (blue-blind)

#D02941

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd4728;
/* rgb */ color: rgb(189, 71, 40);
/* oklch */ color: oklch(55.4% 0.159 35.6);

Tailwind

colors: {
  custom: {
    50: '#d97f64',
    500: '#bd4728',
    950: '#000000',
  },
}

SCSS

$custom: #bd4728;
$custom-light: #d97f64;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4728",
  "rgb": {
    "r": 189,
    "g": 71,
    "b": 40
  },
  "hsl": {
    "h": 12.483,
    "s": 65.066,
    "l": 44.902
  },
  "oklch": {
    "l": 0.55437,
    "c": 0.15866,
    "h": 35.6
  },
  "luminance": 0.15478
}

Semantic roles & 50–950 ramp

primary

#BD4728

secondary

#75BACB

accent

#C5E840

background

#FEF8F6

surface

#FDEFEB

border

#D5CAC6

text

#160A05

muted

#847C7A

Preview Lab

Preview with #BD4728

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →