#BD4727#BD4727
#BD4727 is a mid, vivid red. Relative luminance 0.155; OKLCH L 55.4% C 0.159 H 35.8°. Best body text is #FFFFFF at 5.13:1 contrast (WCAG AA passes).
Color values
| HEX | #BD4727 |
|---|---|
| RGB | rgb(189, 71, 39) |
| HSL | hsl(13, 66%, 45%) |
| HSV | hsv(13, 79%, 74%) |
| CMYK | cmyk(0%, 62.4%, 79.4%, 25.9%) |
| CIE-LAB | lab(46.28, 45.86, 42.81) |
| CIE-LCH | lch(46.28, 62.74, 43.03°) |
| OKLab | oklab(55.43% 0.1288 0.093) |
| OKLCH | oklch(55.43% 0.159 35.8) |
| XYZ | xyz(23.6083, 15.4751, 3.6629) |
| Luminance | 0.1547 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rust
#B7410E
ΔE00 4.37
Brick Orange
#C14A09
ΔE00 5.93
Rusty Red
#AF2F0D
ΔE00 6.13
Rust (survey)
#A83C09
ΔE00 6.72
Sienna
#A0522D
ΔE00 7.04
Burnt Sienna
#B04E0F
ΔE00 7.58
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD4727 #279DBD
analogous
#BD2752 #BD4727 #BD9227
triadic
#BD4727 #27BD47 #4727BD
tetradic
#BD4727 #52BD27 #279DBD #9227BD
square
#BD4727 #52BD27 #279DBD #9227BD
split-complementary
#BD4727 #27BD92 #2752BD
monochromatic
#582112 #8A341D #BD4727 #D96748 #E4917B
Accessibility & contrast
On white
5.13
#BD4727 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.09
#BD4727 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD4727
5.13:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD4727 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD4727 | 1.00 | 5.13 | 4.09 | 5.13 |
| #FFFFFF | 5.13 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.09 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.13 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#685D22
Deuteranopia (green-blind)
#867722
Tritanopia (blue-blind)
#D02941
Achromatopsia (no color)
#6E6E6E
Design tokens & code
CSS
--color: #bd4727; /* rgb */ color: rgb(189, 71, 39); /* oklch */ color: oklch(55.4% 0.159 35.8);
Tailwind
colors: {
custom: {
50: '#d97f63',
500: '#bd4727',
950: '#000000',
},
}SCSS
$custom: #bd4727; $custom-light: #d97f63; $custom-dark: #000000;
JSON
{
"hex": "#bd4727",
"rgb": {
"r": 189,
"g": 71,
"b": 39
},
"hsl": {
"h": 12.8,
"s": 65.789,
"l": 44.706
},
"oklch": {
"l": 0.55427,
"c": 0.15889,
"h": 35.8
},
"luminance": 0.15472
}Semantic roles & 50–950 ramp
primary
#BD4727
secondary
#74B9CC
accent
#C5E93F
background
#FEF8F6
surface
#FDEFEB
border
#D5CAC6
text
#160A05
muted
#847C7A