#BD4698#BD4698

#BD4698 is a mid, vivid pink. Relative luminance 0.175; OKLCH L 58.2% C 0.177 H 341.9°. Best body text is #FFFFFF at 4.67:1 contrast (WCAG AA passes).

Color values

HEX	#BD4698
RGB	rgb(189, 70, 152)
HSL	hsl(319, 47%, 51%)
HSV	hsv(319, 63%, 74%)
CMYK	cmyk(0%, 63%, 19.6%, 25.9%)
CIE-LAB	lab(48.85, 56.50, -20.55)
CIE-LCH	lch(48.85, 60.12, 340.02°)
OKLab	oklab(58.23% 0.1686 -0.055)
OKLCH	oklch(58.23% 0.177 341.9)
XYZ	xyz(28.8447, 17.4688, 31.5523)
Luminance	0.1747 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4698 #46BD6B

analogous

#A646BD #BD4698 #BD465D

triadic

#BD4698 #98BD46 #4698BD

tetradic

#BD4698 #BDA646 #46BD6B #465DBD

square

#BD4698 #BDA646 #46BD6B #465DBD

split-complementary

#BD4698 #5DBD46 #46BDA6

monochromatic

#652451 #923475 #BD4698 #CD73B1 #DDA0CA

Accessibility & contrast

On white

4.67

#BD4698 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.49

#BD4698 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4698

4.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4698	#FFFFFF	#000000	##FFFFFF
##BD4698	1.00	4.67	4.49	4.67
#FFFFFF	4.67	1.00	21.00	1.00
#000000	4.49	21.00	1.00	21.00
##FFFFFF	4.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F689A

Deuteranopia (green-blind)

#727B95

Tritanopia (blue-blind)

#C84769

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd4698;
/* rgb */ color: rgb(189, 70, 152);
/* oklch */ color: oklch(58.2% 0.177 341.9);

Tailwind

colors: {
  custom: {
    50: '#d481b6',
    500: '#bd4698',
    950: '#000000',
  },
}

SCSS

$custom: #bd4698;
$custom-light: #d481b6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4698",
  "rgb": {
    "r": 189,
    "g": 70,
    "b": 152
  },
  "hsl": {
    "h": 318.655,
    "s": 47.41,
    "l": 50.784
  },
  "oklch": {
    "l": 0.58228,
    "c": 0.17738,
    "h": 341.9
  },
  "luminance": 0.17466
}

Semantic roles & 50–950 ramp

primary

#BD4698

secondary

#95CAA5

accent

#D77B51

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4698

Body copy rendered with the generated semantic roles for this colour.

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