#BD4696#BD4696

#BD4696 is a mid, vivid pink. Relative luminance 0.174; OKLCH L 58.1% C 0.176 H 342.8°. Best body text is #FFFFFF at 4.69:1 contrast (WCAG AA passes).

Color values

HEX	#BD4696
RGB	rgb(189, 70, 150)
HSL	hsl(320, 47%, 51%)
HSV	hsv(320, 63%, 74%)
CMYK	cmyk(0%, 63%, 20.6%, 25.9%)
CIE-LAB	lab(48.76, 56.21, -19.48)
CIE-LCH	lch(48.76, 59.49, 340.89°)
OKLab	oklab(58.14% 0.1682 -0.052)
OKLCH	oklch(58.14% 0.176 342.8)
XYZ	xyz(28.6823, 17.4038, 30.6969)
Luminance	0.1740 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4696 #46BD6D

analogous

#A846BD #BD4696 #BD465A

triadic

#BD4696 #96BD46 #4696BD

tetradic

#BD4696 #BDA846 #46BD6D #465ABD

square

#BD4696 #BDA846 #46BD6D #465ABD

split-complementary

#BD4696 #5ABD46 #46BDA8

monochromatic

#65244F #923473 #BD4696 #CD73B0 #DDA0C9

Accessibility & contrast

On white

4.69

#BD4696 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.48

#BD4696 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4696

4.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4696	#FFFFFF	#000000	##FFFFFF
##BD4696	1.00	4.69	4.48	4.69
#FFFFFF	4.69	1.00	21.00	1.00
#000000	4.48	21.00	1.00	21.00
##FFFFFF	4.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#506798

Deuteranopia (green-blind)

#737B93

Tritanopia (blue-blind)

#C84668

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd4696;
/* rgb */ color: rgb(189, 70, 150);
/* oklch */ color: oklch(58.1% 0.176 342.8);

Tailwind

colors: {
  custom: {
    50: '#d481b5',
    500: '#bd4696',
    950: '#000000',
  },
}

SCSS

$custom: #bd4696;
$custom-light: #d481b5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4696",
  "rgb": {
    "r": 189,
    "g": 70,
    "b": 150
  },
  "hsl": {
    "h": 319.664,
    "s": 47.41,
    "l": 50.784
  },
  "oklch": {
    "l": 0.58143,
    "c": 0.17606,
    "h": 342.8
  },
  "luminance": 0.17401
}

Semantic roles & 50–950 ramp

primary

#BD4696

secondary

#95CAA6

accent

#D77D51

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4696

Body copy rendered with the generated semantic roles for this colour.

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