#BD4644#BD4644

#BD4644 is a mid, vivid red. Relative luminance 0.156; OKLCH L 55.7% C 0.154 H 24.4°. Best body text is #FFFFFF at 5.09:1 contrast (WCAG AA passes).

Color values

HEX	#BD4644
RGB	rgb(189, 70, 68)
HSL	hsl(1, 48%, 50%)
HSV	hsv(1, 64%, 74%)
CMYK	cmyk(0%, 63%, 64%, 25.9%)
CIE-LAB	lab(46.47, 47.73, 26.81)
CIE-LCH	lch(46.47, 54.74, 29.32°)
OKLab	oklab(55.69% 0.1403 0.0638)
OKLCH	oklch(55.69% 0.154 24.4)
XYZ	xyz(24.2222, 15.6198, 7.2071)
Luminance	0.1562 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4644 #44BBBD

analogous

#BD447E #BD4644 #BD8344

triadic

#BD4644 #44BD46 #4644BD

tetradic

#BD4644 #7EBD44 #44BBBD #8344BD

square

#BD4644 #7EBD44 #44BBBD #8344BD

split-complementary

#BD4644 #44BD83 #447EBD

monochromatic

#632423 #913533 #BD4644 #CD7371 #DDA09E

Accessibility & contrast

On white

5.09

#BD4644 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.12

#BD4644 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4644

5.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4644	#FFFFFF	#000000	##FFFFFF
##BD4644	1.00	5.09	4.12	5.09
#FFFFFF	5.09	1.00	21.00	1.00
#000000	4.12	21.00	1.00	21.00
##FFFFFF	5.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655E43

Deuteranopia (green-blind)

#837841

Tritanopia (blue-blind)

#CF2C47

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd4644;
/* rgb */ color: rgb(189, 70, 68);
/* oklch */ color: oklch(55.7% 0.154 24.4);

Tailwind

colors: {
  custom: {
    50: '#d77f78',
    500: '#bd4644',
    950: '#000000',
  },
}

SCSS

$custom: #bd4644;
$custom-light: #d77f78;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4644",
  "rgb": {
    "r": 189,
    "g": 70,
    "b": 68
  },
  "hsl": {
    "h": 0.992,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.55689,
    "c": 0.15406,
    "h": 24.4
  },
  "luminance": 0.15616
}

Semantic roles & 50–950 ramp

primary

#BD4644

secondary

#93C8C9

accent

#D5D750

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD4644

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →