#BD4640#BD4640

#BD4640 is a mid, vivid red. Relative luminance 0.156; OKLCH L 55.6% C 0.155 H 26.2°. Best body text is #FFFFFF at 5.10:1 contrast (WCAG AA passes).

Color values

HEX	#BD4640
RGB	rgb(189, 70, 64)
HSL	hsl(3, 49%, 50%)
HSV	hsv(3, 66%, 74%)
CMYK	cmyk(0%, 63%, 66.1%, 25.9%)
CIE-LAB	lab(46.41, 47.48, 29.09)
CIE-LCH	lch(46.41, 55.69, 31.50°)
OKLab	oklab(55.62% 0.1387 0.0684)
OKLCH	oklch(55.62% 0.155 26.2)
XYZ	xyz(24.1042, 15.5726, 6.5860)
Luminance	0.1557 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4640 #40B7BD

analogous

#BD4079 #BD4640 #BD8540

triadic

#BD4640 #40BD46 #4640BD

tetradic

#BD4640 #79BD40 #40B7BD #8540BD

square

#BD4640 #79BD40 #40B7BD #8540BD

split-complementary

#BD4640 #40BD85 #4079BD

monochromatic

#622421 #8F3531 #BD4640 #CD716D #DD9E9A

Accessibility & contrast

On white

5.10

#BD4640 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.11

#BD4640 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4640

5.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4640	#FFFFFF	#000000	##FFFFFF
##BD4640	1.00	5.10	4.11	5.10
#FFFFFF	5.10	1.00	21.00	1.00
#000000	4.11	21.00	1.00	21.00
##FFFFFF	5.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655E3F

Deuteranopia (green-blind)

#83783D

Tritanopia (blue-blind)

#CF2C45

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd4640;
/* rgb */ color: rgb(189, 70, 64);
/* oklch */ color: oklch(55.6% 0.155 26.2);

Tailwind

colors: {
  custom: {
    50: '#d87f75',
    500: '#bd4640',
    950: '#000000',
  },
}

SCSS

$custom: #bd4640;
$custom-light: #d87f75;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4640",
  "rgb": {
    "r": 189,
    "g": 70,
    "b": 64
  },
  "hsl": {
    "h": 2.88,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55621,
    "c": 0.15467,
    "h": 26.2
  },
  "luminance": 0.15569
}

Semantic roles & 50–950 ramp

primary

#BD4640

secondary

#90C6C9

accent

#D2D94F

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD4640

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →