#BD4627#BD4627

#BD4627 is a mid, vivid red. Relative luminance 0.153; OKLCH L 55.3% C 0.160 H 35.4°. Best body text is #FFFFFF at 5.16:1 contrast (WCAG AA passes).

Color values

HEX	#BD4627
RGB	rgb(189, 70, 39)
HSL	hsl(12, 66%, 45%)
HSV	hsv(12, 79%, 74%)
CMYK	cmyk(0%, 63%, 79.4%, 25.9%)
CIE-LAB	lab(46.11, 46.31, 42.64)
CIE-LCH	lch(46.11, 62.95, 42.64°)
OKLab	oklab(55.3% 0.1302 0.0927)
OKLCH	oklch(55.3% 0.16 35.4)
XYZ	xyz(23.5452, 15.3490, 3.6419)
Luminance	0.1535 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4627 #279EBD

analogous

#BD2753 #BD4627 #BD9127

triadic

#BD4627 #27BD46 #4627BD

tetradic

#BD4627 #53BD27 #279EBD #9127BD

square

#BD4627 #53BD27 #279EBD #9127BD

split-complementary

#BD4627 #27BD91 #2753BD

monochromatic

#582012 #8A331D #BD4627 #D96648 #E4907B

Accessibility & contrast

On white

5.16

#BD4627 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.07

#BD4627 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4627

5.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4627	#FFFFFF	#000000	##FFFFFF
##BD4627	1.00	5.16	4.07	5.16
#FFFFFF	5.16	1.00	21.00	1.00
#000000	4.07	21.00	1.00	21.00
##FFFFFF	5.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#685D23

Deuteranopia (green-blind)

#857722

Tritanopia (blue-blind)

#D02740

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4627;
/* rgb */ color: rgb(189, 70, 39);
/* oklch */ color: oklch(55.3% 0.160 35.4);

Tailwind

colors: {
  custom: {
    50: '#d97e63',
    500: '#bd4627',
    950: '#000000',
  },
}

SCSS

$custom: #bd4627;
$custom-light: #d97e63;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4627",
  "rgb": {
    "r": 189,
    "g": 70,
    "b": 39
  },
  "hsl": {
    "h": 12.4,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.55299,
    "c": 0.15981,
    "h": 35.4
  },
  "luminance": 0.15346
}

Semantic roles & 50–950 ramp

primary

#BD4627

secondary

#74BACC

accent

#C6E93F

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160A05

muted

#847C7A

Preview Lab

Preview with #BD4627

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →