#BD4599#BD4599

#BD4599 is a mid, vivid pink. Relative luminance 0.174; OKLCH L 58.2% C 0.179 H 341.4°. Best body text is #FFFFFF at 4.69:1 contrast (WCAG AA passes).

Color values

HEX	#BD4599
RGB	rgb(189, 69, 153)
HSL	hsl(318, 48%, 51%)
HSV	hsv(318, 63%, 74%)
CMYK	cmyk(0%, 63.5%, 19%, 25.9%)
CIE-LAB	lab(48.73, 57.06, -21.32)
CIE-LCH	lch(48.73, 60.92, 339.52°)
OKLab	oklab(58.16% 0.1701 -0.0572)
OKLCH	oklch(58.16% 0.179 341.4)
XYZ	xyz(28.8649, 17.3776, 31.9648)
Luminance	0.1737 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4599 #45BD69

analogous

#A545BD #BD4599 #BD455D

triadic

#BD4599 #99BD45 #4599BD

tetradic

#BD4599 #BDA545 #45BD69 #455DBD

square

#BD4599 #BDA545 #45BD69 #455DBD

split-complementary

#BD4599 #5DBD45 #45BDA5

monochromatic

#642451 #913475 #BD4599 #CD72B2 #DD9FCB

Accessibility & contrast

On white

4.69

#BD4599 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.47

#BD4599 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4599

4.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4599	#FFFFFF	#000000	##FFFFFF
##BD4599	1.00	4.69	4.47	4.69
#FFFFFF	4.69	1.00	21.00	1.00
#000000	4.47	21.00	1.00	21.00
##FFFFFF	4.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D679C

Deuteranopia (green-blind)

#717B96

Tritanopia (blue-blind)

#C84769

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd4599;
/* rgb */ color: rgb(189, 69, 153);
/* oklch */ color: oklch(58.2% 0.179 341.4);

Tailwind

colors: {
  custom: {
    50: '#d480b7',
    500: '#bd4599',
    950: '#000000',
  },
}

SCSS

$custom: #bd4599;
$custom-light: #d480b7;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4599",
  "rgb": {
    "r": 189,
    "g": 69,
    "b": 153
  },
  "hsl": {
    "h": 318,
    "s": 47.619,
    "l": 50.588
  },
  "oklch": {
    "l": 0.58159,
    "c": 0.17946,
    "h": 341.4
  },
  "luminance": 0.17375
}

Semantic roles & 50–950 ramp

primary

#BD4599

secondary

#94CAA4

accent

#D77951

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4599

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →