#BD4596#BD4596

#BD4596 is a mid, vivid pink. Relative luminance 0.173; OKLCH L 58.0% C 0.177 H 342.7°. Best body text is #FFFFFF at 4.71:1 contrast (WCAG AA passes).

Color values

HEX	#BD4596
RGB	rgb(189, 69, 150)
HSL	hsl(320, 48%, 51%)
HSV	hsv(320, 63%, 74%)
CMYK	cmyk(0%, 63.5%, 20.6%, 25.9%)
CIE-LAB	lab(48.61, 56.64, -19.72)
CIE-LCH	lch(48.61, 59.97, 340.81°)
OKLab	oklab(58.03% 0.1695 -0.0527)
OKLCH	oklch(58.03% 0.177 342.7)
XYZ	xyz(28.6202, 17.2797, 30.6763)
Luminance	0.1728 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4596 #45BD6C

analogous

#A845BD #BD4596 #BD455A

triadic

#BD4596 #96BD45 #4596BD

tetradic

#BD4596 #BDA845 #45BD6C #455ABD

square

#BD4596 #BDA845 #45BD6C #455ABD

split-complementary

#BD4596 #5ABD45 #45BDA8

monochromatic

#64244F #913473 #BD4596 #CD72AF #DD9FC9

Accessibility & contrast

On white

4.71

#BD4596 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.46

#BD4596 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4596

4.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4596	#FFFFFF	#000000	##FFFFFF
##BD4596	1.00	4.71	4.46	4.71
#FFFFFF	4.71	1.00	21.00	1.00
#000000	4.46	21.00	1.00	21.00
##FFFFFF	4.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F6798

Deuteranopia (green-blind)

#727B93

Tritanopia (blue-blind)

#C84667

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd4596;
/* rgb */ color: rgb(189, 69, 150);
/* oklch */ color: oklch(58.0% 0.177 342.7);

Tailwind

colors: {
  custom: {
    50: '#d480b5',
    500: '#bd4596',
    950: '#000000',
  },
}

SCSS

$custom: #bd4596;
$custom-light: #d480b5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4596",
  "rgb": {
    "r": 189,
    "g": 69,
    "b": 150
  },
  "hsl": {
    "h": 319.5,
    "s": 47.619,
    "l": 50.588
  },
  "oklch": {
    "l": 0.58029,
    "c": 0.17749,
    "h": 342.7
  },
  "luminance": 0.17277
}

Semantic roles & 50–950 ramp

primary

#BD4596

secondary

#94CAA6

accent

#D77C51

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4596

Body copy rendered with the generated semantic roles for this colour.

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