#BD4591#BD4591

#BD4591 is a mid, vivid pink. Relative luminance 0.171; OKLCH L 57.8% C 0.174 H 345.0°. Best body text is #FFFFFF at 4.75:1 contrast (WCAG AA passes).

Color values

HEX	#BD4591
RGB	rgb(189, 69, 145)
HSL	hsl(322, 48%, 51%)
HSV	hsv(322, 63%, 74%)
CMYK	cmyk(0%, 63.5%, 23.3%, 25.9%)
CIE-LAB	lab(48.41, 55.94, -17.03)
CIE-LCH	lch(48.41, 58.48, 343.07°)
OKLab	oklab(57.82% 0.1684 -0.0452)
OKLCH	oklch(57.82% 0.174 345)
XYZ	xyz(28.2262, 17.1221, 28.6009)
Luminance	0.1712 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4591 #45BD71

analogous

#AD45BD #BD4591 #BD4555

triadic

#BD4591 #91BD45 #4591BD

tetradic

#BD4591 #BDAD45 #45BD71 #4555BD

square

#BD4591 #BDAD45 #45BD71 #4555BD

split-complementary

#BD4591 #55BD45 #45BDAD

monochromatic

#64244C #91346F #BD4591 #CD72AC #DD9FC6

Accessibility & contrast

On white

4.75

#BD4591 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.42

#BD4591 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4591

4.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4591	#FFFFFF	#000000	##FFFFFF
##BD4591	1.00	4.75	4.42	4.75
#FFFFFF	4.75	1.00	21.00	1.00
#000000	4.42	21.00	1.00	21.00
##FFFFFF	4.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#516693

Deuteranopia (green-blind)

#747A8E

Tritanopia (blue-blind)

#C94465

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd4591;
/* rgb */ color: rgb(189, 69, 145);
/* oklch */ color: oklch(57.8% 0.174 345.0);

Tailwind

colors: {
  custom: {
    50: '#d480b1',
    500: '#bd4591',
    950: '#000000',
  },
}

SCSS

$custom: #bd4591;
$custom-light: #d480b1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4591",
  "rgb": {
    "r": 189,
    "g": 69,
    "b": 145
  },
  "hsl": {
    "h": 322,
    "s": 47.619,
    "l": 50.588
  },
  "oklch": {
    "l": 0.5782,
    "c": 0.17432,
    "h": 345
  },
  "luminance": 0.17119
}

Semantic roles & 50–950 ramp

primary

#BD4591

secondary

#94CAA8

accent

#D78251

background

#FDF8FA

surface

#FBEFF5

border

#D4CACF

text

#150B10

muted

#837C7F

Preview Lab

Preview with #BD4591

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →