#BD4589#BD4589

#BD4589 is a mid, vivid pink. Relative luminance 0.169; OKLCH L 57.5% C 0.170 H 348.7°. Best body text is #FFFFFF at 4.80:1 contrast (WCAG AA passes).

Color values

HEX	#BD4589
RGB	rgb(189, 69, 137)
HSL	hsl(326, 48%, 51%)
HSV	hsv(326, 63%, 74%)
CMYK	cmyk(0%, 63.5%, 27.5%, 25.9%)
CIE-LAB	lab(48.11, 54.87, -12.68)
CIE-LCH	lch(48.11, 56.32, 346.99°)
OKLab	oklab(57.5% 0.1664 -0.0332)
OKLCH	oklch(57.5% 0.17 348.7)
XYZ	xyz(27.6309, 16.8840, 25.4658)
Luminance	0.1688 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4589 #45BD79

analogous

#B545BD #BD4589 #BD454D

triadic

#BD4589 #89BD45 #4589BD

tetradic

#BD4589 #BDB545 #45BD79 #454DBD

square

#BD4589 #BDB545 #45BD79 #454DBD

split-complementary

#BD4589 #4DBD45 #45BDB5

monochromatic

#642448 #913469 #BD4589 #CD72A6 #DD9FC2

Accessibility & contrast

On white

4.80

#BD4589 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.38

#BD4589 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4589

4.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4589	#FFFFFF	#000000	##FFFFFF
##BD4589	1.00	4.80	4.38	4.80
#FFFFFF	4.80	1.00	21.00	1.00
#000000	4.38	21.00	1.00	21.00
##FFFFFF	4.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#54658B

Deuteranopia (green-blind)

#767A86

Tritanopia (blue-blind)

#CA4161

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd4589;
/* rgb */ color: rgb(189, 69, 137);
/* oklch */ color: oklch(57.5% 0.170 348.7);

Tailwind

colors: {
  custom: {
    50: '#d480ab',
    500: '#bd4589',
    950: '#000000',
  },
}

SCSS

$custom: #bd4589;
$custom-light: #d480ab;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4589",
  "rgb": {
    "r": 189,
    "g": 69,
    "b": 137
  },
  "hsl": {
    "h": 326,
    "s": 47.619,
    "l": 50.588
  },
  "oklch": {
    "l": 0.57501,
    "c": 0.16964,
    "h": 348.7
  },
  "luminance": 0.16881
}

Semantic roles & 50–950 ramp

primary

#BD4589

secondary

#94CAAB

accent

#D78B51

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150B10

muted

#837C7F

Preview Lab

Preview with #BD4589

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →