#BD4544#BD4544

#BD4544 is a mid, vivid red. Relative luminance 0.155; OKLCH L 55.6% C 0.155 H 24.1°. Best body text is #FFFFFF at 5.12:1 contrast (WCAG AA passes).

Color values

HEX	#BD4544
RGB	rgb(189, 69, 68)
HSL	hsl(0, 48%, 50%)
HSV	hsv(0, 64%, 74%)
CMYK	cmyk(0%, 63.5%, 64%, 25.9%)
CIE-LAB	lab(46.31, 48.17, 26.60)
CIE-LCH	lch(46.31, 55.03, 28.91°)
OKLab	oklab(55.56% 0.1417 0.0633)
OKLCH	oklch(55.56% 0.155 24.1)
XYZ	xyz(24.1601, 15.4957, 7.1865)
Luminance	0.1549 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4544 #44BCBD

analogous

#BD447F #BD4544 #BD8144

triadic

#BD4544 #44BD45 #4544BD

tetradic

#BD4544 #7FBD44 #44BCBD #8144BD

square

#BD4544 #7FBD44 #44BCBD #8144BD

split-complementary

#BD4544 #44BD81 #447FBD

monochromatic

#632423 #913433 #BD4544 #CD7271 #DD9F9E

Accessibility & contrast

On white

5.12

#BD4544 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.10

#BD4544 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4544

5.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4544	#FFFFFF	#000000	##FFFFFF
##BD4544	1.00	5.12	4.10	5.12
#FFFFFF	5.12	1.00	21.00	1.00
#000000	4.10	21.00	1.00	21.00
##FFFFFF	5.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645E43

Deuteranopia (green-blind)

#827741

Tritanopia (blue-blind)

#CF2B46

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd4544;
/* rgb */ color: rgb(189, 69, 68);
/* oklch */ color: oklch(55.6% 0.155 24.1);

Tailwind

colors: {
  custom: {
    50: '#d87e78',
    500: '#bd4544',
    950: '#000000',
  },
}

SCSS

$custom: #bd4544;
$custom-light: #d87e78;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4544",
  "rgb": {
    "r": 189,
    "g": 69,
    "b": 68
  },
  "hsl": {
    "h": 0.496,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.55564,
    "c": 0.15515,
    "h": 24.1
  },
  "luminance": 0.15492
}

Semantic roles & 50–950 ramp

primary

#BD4544

secondary

#93C9C9

accent

#D6D750

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD4544

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →