#BD4543#BD4543

#BD4543 is a mid, vivid red. Relative luminance 0.155; OKLCH L 55.5% C 0.155 H 24.5°. Best body text is #FFFFFF at 5.13:1 contrast (WCAG AA passes).

Color values

HEX	#BD4543
RGB	rgb(189, 69, 67)
HSL	hsl(1, 48%, 50%)
HSV	hsv(1, 65%, 74%)
CMYK	cmyk(0%, 63.5%, 64.6%, 25.9%)
CIE-LAB	lab(46.29, 48.11, 27.17)
CIE-LCH	lch(46.29, 55.25, 29.46°)
OKLab	oklab(55.55% 0.1413 0.0645)
OKLCH	oklch(55.55% 0.155 24.5)
XYZ	xyz(24.1299, 15.4836, 7.0271)
Luminance	0.1548 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4543 #43BBBD

analogous

#BD437E #BD4543 #BD8243

triadic

#BD4543 #43BD45 #4543BD

tetradic

#BD4543 #7EBD43 #43BBBD #8243BD

square

#BD4543 #7EBD43 #43BBBD #8243BD

split-complementary

#BD4543 #43BD82 #437EBD

monochromatic

#632423 #903433 #BD4543 #CD7270 #DD9F9E

Accessibility & contrast

On white

5.13

#BD4543 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.10

#BD4543 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4543

5.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4543	#FFFFFF	#000000	##FFFFFF
##BD4543	1.00	5.13	4.10	5.13
#FFFFFF	5.13	1.00	21.00	1.00
#000000	4.10	21.00	1.00	21.00
##FFFFFF	5.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645D42

Deuteranopia (green-blind)

#837740

Tritanopia (blue-blind)

#CF2B46

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd4543;
/* rgb */ color: rgb(189, 69, 67);
/* oklch */ color: oklch(55.5% 0.155 24.5);

Tailwind

colors: {
  custom: {
    50: '#d87e77',
    500: '#bd4543',
    950: '#000000',
  },
}

SCSS

$custom: #bd4543;
$custom-light: #d87e77;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4543",
  "rgb": {
    "r": 189,
    "g": 69,
    "b": 67
  },
  "hsl": {
    "h": 0.984,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.55547,
    "c": 0.15529,
    "h": 24.5
  },
  "luminance": 0.1548
}

Semantic roles & 50–950 ramp

primary

#BD4543

secondary

#93C8C9

accent

#D5D850

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD4543

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →