#BD4541#BD4541

#BD4541 is a mid, vivid red. Relative luminance 0.155; OKLCH L 55.5% C 0.156 H 25.4°. Best body text is #FFFFFF at 5.13:1 contrast (WCAG AA passes).

Color values

HEX	#BD4541
RGB	rgb(189, 69, 65)
HSL	hsl(2, 49%, 50%)
HSV	hsv(2, 66%, 74%)
CMYK	cmyk(0%, 63.5%, 65.6%, 25.9%)
CIE-LAB	lab(46.26, 47.99, 28.32)
CIE-LCH	lch(46.26, 55.72, 30.54°)
OKLab	oklab(55.51% 0.1405 0.0668)
OKLCH	oklch(55.51% 0.156 25.4)
XYZ	xyz(24.0709, 15.4600, 6.7166)
Luminance	0.1546 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4541 #41B9BD

analogous

#BD417B #BD4541 #BD8341

triadic

#BD4541 #41BD45 #4541BD

tetradic

#BD4541 #7BBD41 #41B9BD #8341BD

square

#BD4541 #7BBD41 #41B9BD #8341BD

split-complementary

#BD4541 #41BD83 #417BBD

monochromatic

#622422 #8F3431 #BD4541 #CD716E #DD9E9C

Accessibility & contrast

On white

5.13

#BD4541 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.09

#BD4541 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4541

5.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4541	#FFFFFF	#000000	##FFFFFF
##BD4541	1.00	5.13	4.09	5.13
#FFFFFF	5.13	1.00	21.00	1.00
#000000	4.09	21.00	1.00	21.00
##FFFFFF	5.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655D40

Deuteranopia (green-blind)

#83773E

Tritanopia (blue-blind)

#CF2A45

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd4541;
/* rgb */ color: rgb(189, 69, 65);
/* oklch */ color: oklch(55.5% 0.156 25.4);

Tailwind

colors: {
  custom: {
    50: '#d87e75',
    500: '#bd4541',
    950: '#000000',
  },
}

SCSS

$custom: #bd4541;
$custom-light: #d87e75;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4541",
  "rgb": {
    "r": 189,
    "g": 69,
    "b": 65
  },
  "hsl": {
    "h": 1.935,
    "s": 48.819,
    "l": 49.804
  },
  "oklch": {
    "l": 0.55513,
    "c": 0.15557,
    "h": 25.4
  },
  "luminance": 0.15457
}

Semantic roles & 50–950 ramp

primary

#BD4541

secondary

#91C7C9

accent

#D4D84F

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD4541

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →