#BD4538#BD4538

#BD4538 is a mid, vivid red. Relative luminance 0.154; OKLCH L 55.4% C 0.157 H 29.2°. Best body text is #FFFFFF at 5.16:1 contrast (WCAG AA passes).

Color values

HEX	#BD4538
RGB	rgb(189, 69, 56)
HSL	hsl(6, 54%, 48%)
HSV	hsv(6, 70%, 74%)
CMYK	cmyk(0%, 63.5%, 70.4%, 25.9%)
CIE-LAB	lab(46.13, 47.49, 33.41)
CIE-LCH	lch(46.13, 58.06, 35.12°)
OKLab	oklab(55.37% 0.1371 0.0767)
OKLCH	oklch(55.37% 0.157 29.2)
XYZ	xyz(23.8307, 15.3639, 5.4513)
Luminance	0.1536 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4538 #38B0BD

analogous

#BD386D #BD4538 #BD8838

triadic

#BD4538 #38BD45 #4538BD

tetradic

#BD4538 #6DBD38 #38B0BD #8838BD

square

#BD4538 #6DBD38 #38B0BD #8838BD

split-complementary

#BD4538 #38BD88 #386DBD

monochromatic

#5F231C #8E342A #BD4538 #D06D62 #DE9991

Accessibility & contrast

On white

5.16

#BD4538 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.07

#BD4538 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4538

5.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4538	#FFFFFF	#000000	##FFFFFF
##BD4538	1.00	5.16	4.07	5.16
#FFFFFF	5.16	1.00	21.00	1.00
#000000	4.07	21.00	1.00	21.00
##FFFFFF	5.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665D36

Deuteranopia (green-blind)

#847734

Tritanopia (blue-blind)

#CF2843

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4538;
/* rgb */ color: rgb(189, 69, 56);
/* oklch */ color: oklch(55.4% 0.157 29.2);

Tailwind

colors: {
  custom: {
    50: '#d87e6f',
    500: '#bd4538',
    950: '#000000',
  },
}

SCSS

$custom: #bd4538;
$custom-light: #d87e6f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4538",
  "rgb": {
    "r": 189,
    "g": 69,
    "b": 56
  },
  "hsl": {
    "h": 5.865,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.55374,
    "c": 0.15712,
    "h": 29.2
  },
  "luminance": 0.15361
}

Semantic roles & 50–950 ramp

primary

#BD4538

secondary

#87C3C9

accent

#CFDE4A

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD4538

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →