#BD44AB#BD44AB

#BD44AB is a mid, vivid purple. Relative luminance 0.179; OKLCH L 58.9% C 0.194 H 334.1°. Best body text is #FFFFFF at 4.59:1 contrast (WCAG AA passes).

Color values

HEX	#BD44AB
RGB	rgb(189, 68, 171)
HSL	hsl(309, 48%, 50%)
HSV	hsv(309, 64%, 74%)
CMYK	cmyk(0%, 64%, 9.5%, 25.9%)
CIE-LAB	lab(49.37, 60.19, -30.98)
CIE-LCH	lch(49.37, 67.69, 332.77°)
OKLab	oklab(58.88% 0.1743 -0.0845)
OKLCH	oklch(58.88% 0.194 334.1)
XYZ	xyz(30.4043, 17.8958, 40.3731)
Luminance	0.1789 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD44AB #44BD56

analogous

#9344BD #BD44AB #BD446E

triadic

#BD44AB #ABBD44 #44ABBD

tetradic

#BD44AB #BD9344 #44BD56 #446EBD

square

#BD44AB #BD9344 #44BD56 #446EBD

split-complementary

#BD44AB #6EBD44 #44BD93

monochromatic

#63235A #913383 #BD44AB #CD71BF #DD9ED4

Accessibility & contrast

On white

4.59

#BD44AB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.58

#BD44AB on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD44AB

4.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD44AB	#FFFFFF	#000000	##FFFFFF
##BD44AB	1.00	4.59	4.58	4.59
#FFFFFF	4.59	1.00	21.00	1.00
#000000	4.58	21.00	1.00	21.00
##FFFFFF	4.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#426AAE

Deuteranopia (green-blind)

#6A7CA8

Tritanopia (blue-blind)

#C64D71

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd44ab;
/* rgb */ color: rgb(189, 68, 171);
/* oklch */ color: oklch(58.9% 0.194 334.1);

Tailwind

colors: {
  custom: {
    50: '#d480c4',
    500: '#bd44ab',
    950: '#000000',
  },
}

SCSS

$custom: #bd44ab;
$custom-light: #d480c4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd44ab",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 171
  },
  "hsl": {
    "h": 308.926,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.58882,
    "c": 0.19373,
    "h": 334.1
  },
  "luminance": 0.17893
}

Semantic roles & 50–950 ramp

primary

#BD44AB

secondary

#93C99B

accent

#D76450

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD44AB

Body copy rendered with the generated semantic roles for this colour.

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