#BD44AA#BD44AA

#BD44AA is a mid, vivid purple. Relative luminance 0.179; OKLCH L 58.8% C 0.193 H 334.5°. Best body text is #FFFFFF at 4.59:1 contrast (WCAG AA passes).

Color values

HEX	#BD44AA
RGB	rgb(189, 68, 170)
HSL	hsl(309, 48%, 50%)
HSV	hsv(309, 64%, 74%)
CMYK	cmyk(0%, 64%, 10.1%, 25.9%)
CIE-LAB	lab(49.32, 60.03, -30.46)
CIE-LCH	lch(49.32, 67.32, 333.10°)
OKLab	oklab(58.83% 0.1742 -0.0831)
OKLCH	oklch(58.83% 0.193 334.5)
XYZ	xyz(30.3093, 17.8578, 39.8730)
Luminance	0.1785 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD44AA #44BD57

analogous

#9344BD #BD44AA #BD446E

triadic

#BD44AA #AABD44 #44AABD

tetradic

#BD44AA #BD9344 #44BD57 #446EBD

square

#BD44AA #BD9344 #44BD57 #446EBD

split-complementary

#BD44AA #6EBD44 #44BD93

monochromatic

#632359 #913382 #BD44AA #CD71BF #DD9ED3

Accessibility & contrast

On white

4.59

#BD44AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.57

#BD44AA on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD44AA

4.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD44AA	#FFFFFF	#000000	##FFFFFF
##BD44AA	1.00	4.59	4.57	4.59
#FFFFFF	4.59	1.00	21.00	1.00
#000000	4.57	21.00	1.00	21.00
##FFFFFF	4.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#436AAD

Deuteranopia (green-blind)

#6A7CA7

Tritanopia (blue-blind)

#C64C71

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd44aa;
/* rgb */ color: rgb(189, 68, 170);
/* oklch */ color: oklch(58.8% 0.193 334.5);

Tailwind

colors: {
  custom: {
    50: '#d480c3',
    500: '#bd44aa',
    950: '#000000',
  },
}

SCSS

$custom: #bd44aa;
$custom-light: #d480c3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd44aa",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 170
  },
  "hsl": {
    "h": 309.421,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.58833,
    "c": 0.19297,
    "h": 334.5
  },
  "luminance": 0.17855
}

Semantic roles & 50–950 ramp

primary

#BD44AA

secondary

#93C99C

accent

#D76650

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD44AA

Body copy rendered with the generated semantic roles for this colour.

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