#BD44A8#BD44A8

#BD44A8 is a mid, vivid pink. Relative luminance 0.178; OKLCH L 58.7% C 0.191 H 335.3°. Best body text is #FFFFFF at 4.61:1 contrast (WCAG AA passes).

Color values

HEX#BD44A8
RGBrgb(189, 68, 168)
HSLhsl(310, 48%, 50%)
HSVhsv(310, 64%, 74%)
CMYKcmyk(0%, 64%, 11.1%, 25.9%)
CIE-LABlab(49.23, 59.72, -29.43)
CIE-LCHlch(49.23, 66.58, 333.77°)
OKLaboklab(58.74% 0.1739 -0.0801)
OKLCHoklch(58.74% 0.191 335.3)
XYZxyz(30.1216, 17.7827, 38.8842)
Luminance0.1778 (WCAG relative)
Temperatureneutral
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD44A8 #44BD59
analogous
#9544BD #BD44A8 #BD446C
triadic
#BD44A8 #A8BD44 #44A8BD
tetradic
#BD44A8 #BD9544 #44BD59 #446CBD
square
#BD44A8 #BD9544 #44BD59 #446CBD
split-complementary
#BD44A8 #6CBD44 #44BD95
monochromatic
#632358 #913380 #BD44A8 #CD71BD #DD9ED2

Accessibility & contrast

On white

4.61
#BD44A8 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.56
#BD44A8 on #000000
AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD44A8
4.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD44A8#FFFFFF#000000##FFFFFF
##BD44A81.004.614.564.61
#FFFFFF4.611.0021.001.00
#0000004.5621.001.0021.00
##FFFFFF4.611.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4469AB
Deuteranopia (green-blind)
#6B7CA5
Tritanopia (blue-blind)
#C64C70
Achromatopsia (no color)
#757575

Design tokens & code

CSS
--color: #bd44a8;
/* rgb */ color: rgb(189, 68, 168);
/* oklch */ color: oklch(58.7% 0.191 335.3);
Tailwind
colors: {
  custom: {
    50: '#d480c2',
    500: '#bd44a8',
    950: '#000000',
  },
}
SCSS
$custom: #bd44a8;
$custom-light: #d480c2;
$custom-dark: #000000;
JSON
{
  "hex": "#bd44a8",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 168
  },
  "hsl": {
    "h": 310.413,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.58736,
    "c": 0.19148,
    "h": 335.3
  },
  "luminance": 0.1778
}

Semantic roles & 50–950 ramp

primary
#BD44A8
secondary
#93C99D
accent
#D76850
background
#FDF8FB
surface
#FAEFF7
border
#D3CAD0
text
#150B12
muted
#837C81

Preview Lab

Preview with #BD44A8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD44A8 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva