#BD44A8#BD44A8

#BD44A8 is a mid, vivid pink. Relative luminance 0.178; OKLCH L 58.7% C 0.191 H 335.3°. Best body text is #FFFFFF at 4.61:1 contrast (WCAG AA passes).

Color values

HEX	#BD44A8
RGB	rgb(189, 68, 168)
HSL	hsl(310, 48%, 50%)
HSV	hsv(310, 64%, 74%)
CMYK	cmyk(0%, 64%, 11.1%, 25.9%)
CIE-LAB	lab(49.23, 59.72, -29.43)
CIE-LCH	lch(49.23, 66.58, 333.77°)
OKLab	oklab(58.74% 0.1739 -0.0801)
OKLCH	oklch(58.74% 0.191 335.3)
XYZ	xyz(30.1216, 17.7827, 38.8842)
Luminance	0.1778 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD44A8 #44BD59

analogous

#9544BD #BD44A8 #BD446C

triadic

#BD44A8 #A8BD44 #44A8BD

tetradic

#BD44A8 #BD9544 #44BD59 #446CBD

square

#BD44A8 #BD9544 #44BD59 #446CBD

split-complementary

#BD44A8 #6CBD44 #44BD95

monochromatic

#632358 #913380 #BD44A8 #CD71BD #DD9ED2

Accessibility & contrast

On white

4.61

#BD44A8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.56

#BD44A8 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD44A8

4.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD44A8	#FFFFFF	#000000	##FFFFFF
##BD44A8	1.00	4.61	4.56	4.61
#FFFFFF	4.61	1.00	21.00	1.00
#000000	4.56	21.00	1.00	21.00
##FFFFFF	4.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4469AB

Deuteranopia (green-blind)

#6B7CA5

Tritanopia (blue-blind)

#C64C70

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd44a8;
/* rgb */ color: rgb(189, 68, 168);
/* oklch */ color: oklch(58.7% 0.191 335.3);

Tailwind

colors: {
  custom: {
    50: '#d480c2',
    500: '#bd44a8',
    950: '#000000',
  },
}

SCSS

$custom: #bd44a8;
$custom-light: #d480c2;
$custom-dark: #000000;

JSON

{
  "hex": "#bd44a8",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 168
  },
  "hsl": {
    "h": 310.413,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.58736,
    "c": 0.19148,
    "h": 335.3
  },
  "luminance": 0.1778
}

Semantic roles & 50–950 ramp

primary

#BD44A8

secondary

#93C99D

accent

#D76850

background

#FDF8FB

surface

#FAEFF7

border

#D3CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD44A8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →