#BD44A5#BD44A5

#BD44A5 is a mid, vivid pink. Relative luminance 0.177; OKLCH L 58.6% C 0.189 H 336.4°. Best body text is #FFFFFF at 4.63:1 contrast (WCAG AA passes).

Color values

HEX	#BD44A5
RGB	rgb(189, 68, 165)
HSL	hsl(312, 48%, 50%)
HSV	hsv(312, 64%, 74%)
CMYK	cmyk(0%, 64%, 12.7%, 25.9%)
CIE-LAB	lab(49.10, 59.26, -27.87)
CIE-LCH	lch(49.10, 65.49, 334.81°)
OKLab	oklab(58.59% 0.1735 -0.0757)
OKLCH	oklch(58.59% 0.189 336.4)
XYZ	xyz(29.8453, 17.6722, 37.4292)
Luminance	0.1767 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD44A5 #44BD5C

analogous

#9844BD #BD44A5 #BD4468

triadic

#BD44A5 #A5BD44 #44A5BD

tetradic

#BD44A5 #BD9844 #44BD5C #4468BD

square

#BD44A5 #BD9844 #44BD5C #4468BD

split-complementary

#BD44A5 #68BD44 #44BD98

monochromatic

#632357 #91337E #BD44A5 #CD71BB #DD9ED1

Accessibility & contrast

On white

4.63

#BD44A5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.53

#BD44A5 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD44A5

4.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD44A5	#FFFFFF	#000000	##FFFFFF
##BD44A5	1.00	4.63	4.53	4.63
#FFFFFF	4.63	1.00	21.00	1.00
#000000	4.53	21.00	1.00	21.00
##FFFFFF	4.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4669A8

Deuteranopia (green-blind)

#6C7BA2

Tritanopia (blue-blind)

#C64B6E

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd44a5;
/* rgb */ color: rgb(189, 68, 165);
/* oklch */ color: oklch(58.6% 0.189 336.4);

Tailwind

colors: {
  custom: {
    50: '#d480c0',
    500: '#bd44a5',
    950: '#000000',
  },
}

SCSS

$custom: #bd44a5;
$custom-light: #d480c0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd44a5",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 165
  },
  "hsl": {
    "h": 311.901,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.58593,
    "c": 0.18927,
    "h": 336.4
  },
  "luminance": 0.1767
}

Semantic roles & 50–950 ramp

primary

#BD44A5

secondary

#93C99E

accent

#D76B50

background

#FDF8FB

surface

#FAEFF7

border

#D3CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD44A5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →