#BD44A4#BD44A4

#BD44A4 is a mid, vivid pink. Relative luminance 0.176; OKLCH L 58.5% C 0.189 H 336.8°. Best body text is #FFFFFF at 4.64:1 contrast (WCAG AA passes).

Color values

HEX	#BD44A4
RGB	rgb(189, 68, 164)
HSL	hsl(312, 48%, 50%)
HSV	hsv(312, 64%, 74%)
CMYK	cmyk(0%, 64%, 13.2%, 25.9%)
CIE-LAB	lab(49.05, 59.11, -27.35)
CIE-LCH	lch(49.05, 65.13, 335.17°)
OKLab	oklab(58.55% 0.1733 -0.0742)
OKLCH	oklch(58.55% 0.189 336.8)
XYZ	xyz(29.7546, 17.6359, 36.9517)
Luminance	0.1763 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD44A4 #44BD5D

analogous

#9A44BD #BD44A4 #BD4467

triadic

#BD44A4 #A4BD44 #44A4BD

tetradic

#BD44A4 #BD9A44 #44BD5D #4467BD

square

#BD44A4 #BD9A44 #44BD5D #4467BD

split-complementary

#BD44A4 #67BD44 #44BD9A

monochromatic

#632356 #91337D #BD44A4 #CD71BA #DD9ED0

Accessibility & contrast

On white

4.64

#BD44A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.53

#BD44A4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD44A4

4.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD44A4	#FFFFFF	#000000	##FFFFFF
##BD44A4	1.00	4.64	4.53	4.64
#FFFFFF	4.64	1.00	21.00	1.00
#000000	4.53	21.00	1.00	21.00
##FFFFFF	4.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4769A7

Deuteranopia (green-blind)

#6D7BA1

Tritanopia (blue-blind)

#C74A6E

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd44a4;
/* rgb */ color: rgb(189, 68, 164);
/* oklch */ color: oklch(58.5% 0.189 336.8);

Tailwind

colors: {
  custom: {
    50: '#d480bf',
    500: '#bd44a4',
    950: '#000000',
  },
}

SCSS

$custom: #bd44a4;
$custom-light: #d480bf;
$custom-dark: #000000;

JSON

{
  "hex": "#bd44a4",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 164
  },
  "hsl": {
    "h": 312.397,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.58546,
    "c": 0.18854,
    "h": 336.8
  },
  "luminance": 0.17633
}

Semantic roles & 50–950 ramp

primary

#BD44A4

secondary

#93C99F

accent

#D76C50

background

#FDF8FB

surface

#FAEFF7

border

#D3CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD44A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →