#BD44A3#BD44A3

#BD44A3 is a mid, vivid pink. Relative luminance 0.176; OKLCH L 58.5% C 0.188 H 337.2°. Best body text is #FFFFFF at 4.65:1 contrast (WCAG AA passes).

Color values

HEX	#BD44A3
RGB	rgb(189, 68, 163)
HSL	hsl(313, 48%, 50%)
HSV	hsv(313, 64%, 74%)
CMYK	cmyk(0%, 64%, 13.8%, 25.9%)
CIE-LAB	lab(49.01, 58.96, -26.82)
CIE-LCH	lch(49.01, 64.77, 335.53°)
OKLab	oklab(58.5% 0.1732 -0.0727)
OKLCH	oklch(58.5% 0.188 337.2)
XYZ	xyz(29.6647, 17.5999, 36.4780)
Luminance	0.1760 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD44A3 #44BD5E

analogous

#9B44BD #BD44A3 #BD4466

triadic

#BD44A3 #A3BD44 #44A3BD

tetradic

#BD44A3 #BD9B44 #44BD5E #4466BD

square

#BD44A3 #BD9B44 #44BD5E #4466BD

split-complementary

#BD44A3 #66BD44 #44BD9B

monochromatic

#632356 #91337D #BD44A3 #CD71B9 #DD9ED0

Accessibility & contrast

On white

4.65

#BD44A3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.52

#BD44A3 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD44A3

4.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD44A3	#FFFFFF	#000000	##FFFFFF
##BD44A3	1.00	4.65	4.52	4.65
#FFFFFF	4.65	1.00	21.00	1.00
#000000	4.52	21.00	1.00	21.00
##FFFFFF	4.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4769A6

Deuteranopia (green-blind)

#6D7BA0

Tritanopia (blue-blind)

#C74A6D

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd44a3;
/* rgb */ color: rgb(189, 68, 163);
/* oklch */ color: oklch(58.5% 0.188 337.2);

Tailwind

colors: {
  custom: {
    50: '#d480be',
    500: '#bd44a3',
    950: '#000000',
  },
}

SCSS

$custom: #bd44a3;
$custom-light: #d480be;
$custom-dark: #000000;

JSON

{
  "hex": "#bd44a3",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 163
  },
  "hsl": {
    "h": 312.893,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.58499,
    "c": 0.18781,
    "h": 337.2
  },
  "luminance": 0.17597
}

Semantic roles & 50–950 ramp

primary

#BD44A3

secondary

#93C99F

accent

#D76D50

background

#FDF8FB

surface

#FAEFF7

border

#D3CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD44A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →