#BD44A2#BD44A2

#BD44A2 is a mid, vivid pink. Relative luminance 0.176; OKLCH L 58.5% C 0.187 H 337.6°. Best body text is #FFFFFF at 4.65:1 contrast (WCAG AA passes).

Color values

HEX	#BD44A2
RGB	rgb(189, 68, 162)
HSL	hsl(313, 48%, 50%)
HSV	hsv(313, 64%, 74%)
CMYK	cmyk(0%, 64%, 14.3%, 25.9%)
CIE-LAB	lab(48.96, 58.80, -26.30)
CIE-LCH	lch(48.96, 64.42, 335.90°)
OKLab	oklab(58.45% 0.173 -0.0712)
OKLCH	oklch(58.45% 0.187 337.6)
XYZ	xyz(29.5754, 17.5642, 36.0080)
Luminance	0.1756 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD44A2 #44BD5F

analogous

#9B44BD #BD44A2 #BD4466

triadic

#BD44A2 #A2BD44 #44A2BD

tetradic

#BD44A2 #BD9B44 #44BD5F #4466BD

square

#BD44A2 #BD9B44 #44BD5F #4466BD

split-complementary

#BD44A2 #66BD44 #44BD9B

monochromatic

#632355 #91337C #BD44A2 #CD71B8 #DD9ECF

Accessibility & contrast

On white

4.65

#BD44A2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.51

#BD44A2 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD44A2

4.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD44A2	#FFFFFF	#000000	##FFFFFF
##BD44A2	1.00	4.65	4.51	4.65
#FFFFFF	4.65	1.00	21.00	1.00
#000000	4.51	21.00	1.00	21.00
##FFFFFF	4.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4868A5

Deuteranopia (green-blind)

#6D7B9F

Tritanopia (blue-blind)

#C7496D

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd44a2;
/* rgb */ color: rgb(189, 68, 162);
/* oklch */ color: oklch(58.5% 0.187 337.6);

Tailwind

colors: {
  custom: {
    50: '#d480bd',
    500: '#bd44a2',
    950: '#000000',
  },
}

SCSS

$custom: #bd44a2;
$custom-light: #d480bd;
$custom-dark: #000000;

JSON

{
  "hex": "#bd44a2",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 162
  },
  "hsl": {
    "h": 313.388,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.58453,
    "c": 0.1871,
    "h": 337.6
  },
  "luminance": 0.17562
}

Semantic roles & 50–950 ramp

primary

#BD44A2

secondary

#93C99F

accent

#D76F50

background

#FDF8FB

surface

#FAEFF6

border

#D3CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD44A2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →