#BD44A0#BD44A0

#BD44A0 is a mid, vivid pink. Relative luminance 0.175; OKLCH L 58.4% C 0.186 H 338.4°. Best body text is #FFFFFF at 4.67:1 contrast (WCAG AA passes).

Color values

HEX	#BD44A0
RGB	rgb(189, 68, 160)
HSL	hsl(314, 48%, 50%)
HSV	hsv(314, 64%, 74%)
CMYK	cmyk(0%, 64%, 15.3%, 25.9%)
CIE-LAB	lab(48.88, 58.51, -25.25)
CIE-LCH	lch(48.88, 63.72, 336.65°)
OKLab	oklab(58.36% 0.1727 -0.0682)
OKLCH	oklch(58.36% 0.186 338.4)
XYZ	xyz(29.3991, 17.4937, 35.0791)
Luminance	0.1749 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD44A0 #44BD61

analogous

#9D44BD #BD44A0 #BD4463

triadic

#BD44A0 #A0BD44 #44A0BD

tetradic

#BD44A0 #BD9D44 #44BD61 #4463BD

square

#BD44A0 #BD9D44 #44BD61 #4463BD

split-complementary

#BD44A0 #63BD44 #44BD9D

monochromatic

#632354 #91337A #BD44A0 #CD71B7 #DD9ECE

Accessibility & contrast

On white

4.67

#BD44A0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.50

#BD44A0 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD44A0

4.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD44A0	#FFFFFF	#000000	##FFFFFF
##BD44A0	1.00	4.67	4.50	4.67
#FFFFFF	4.67	1.00	21.00	1.00
#000000	4.50	21.00	1.00	21.00
##FFFFFF	4.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4968A3

Deuteranopia (green-blind)

#6E7B9D

Tritanopia (blue-blind)

#C7496C

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd44a0;
/* rgb */ color: rgb(189, 68, 160);
/* oklch */ color: oklch(58.4% 0.186 338.4);

Tailwind

colors: {
  custom: {
    50: '#d480bc',
    500: '#bd44a0',
    950: '#000000',
  },
}

SCSS

$custom: #bd44a0;
$custom-light: #d480bc;
$custom-dark: #000000;

JSON

{
  "hex": "#bd44a0",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 160
  },
  "hsl": {
    "h": 314.38,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.58361,
    "c": 0.18568,
    "h": 338.4
  },
  "luminance": 0.17491
}

Semantic roles & 50–950 ramp

primary

#BD44A0

secondary

#93C9A0

accent

#D77150

background

#FDF8FB

surface

#FAEFF6

border

#D3CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD44A0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →