#BD4499#BD4499

#BD4499 is a mid, vivid pink. Relative luminance 0.173; OKLCH L 58.0% C 0.181 H 341.4°. Best body text is #FFFFFF at 4.72:1 contrast (WCAG AA passes).

Color values

HEX	#BD4499
RGB	rgb(189, 68, 153)
HSL	hsl(318, 48%, 50%)
HSV	hsv(318, 64%, 74%)
CMYK	cmyk(0%, 64%, 19%, 25.9%)
CIE-LAB	lab(48.58, 57.48, -21.55)
CIE-LCH	lch(48.58, 61.39, 339.45°)
OKLab	oklab(58.05% 0.1714 -0.0578)
OKLCH	oklch(58.05% 0.181 341.4)
XYZ	xyz(28.8039, 17.2556, 31.9445)
Luminance	0.1725 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4499 #44BD68

analogous

#A444BD #BD4499 #BD445D

triadic

#BD4499 #99BD44 #4499BD

tetradic

#BD4499 #BDA444 #44BD68 #445DBD

square

#BD4499 #BDA444 #44BD68 #445DBD

split-complementary

#BD4499 #5DBD44 #44BDA4

monochromatic

#632350 #913375 #BD4499 #CD71B2 #DD9ECA

Accessibility & contrast

On white

4.72

#BD4499 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.45

#BD4499 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4499

4.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4499	#FFFFFF	#000000	##FFFFFF
##BD4499	1.00	4.72	4.45	4.72
#FFFFFF	4.72	1.00	21.00	1.00
#000000	4.45	21.00	1.00	21.00
##FFFFFF	4.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C679C

Deuteranopia (green-blind)

#717B96

Tritanopia (blue-blind)

#C84668

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd4499;
/* rgb */ color: rgb(189, 68, 153);
/* oklch */ color: oklch(58.0% 0.181 341.4);

Tailwind

colors: {
  custom: {
    50: '#d480b7',
    500: '#bd4499',
    950: '#000000',
  },
}

SCSS

$custom: #bd4499;
$custom-light: #d480b7;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4499",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 153
  },
  "hsl": {
    "h": 317.851,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.58047,
    "c": 0.18087,
    "h": 341.4
  },
  "luminance": 0.17253
}

Semantic roles & 50–950 ramp

primary

#BD4499

secondary

#93C9A3

accent

#D77950

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4499

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →