#BD4497#BD4497

#BD4497 is a mid, vivid pink. Relative luminance 0.172; OKLCH L 58.0% C 0.180 H 342.2°. Best body text is #FFFFFF at 4.73:1 contrast (WCAG AA passes).

Color values

HEX	#BD4497
RGB	rgb(189, 68, 151)
HSL	hsl(319, 48%, 50%)
HSV	hsv(319, 64%, 74%)
CMYK	cmyk(0%, 64%, 20.1%, 25.9%)
CIE-LAB	lab(48.50, 57.20, -20.48)
CIE-LCH	lch(48.50, 60.75, 340.30°)
OKLab	oklab(57.96% 0.171 -0.0548)
OKLCH	oklch(57.96% 0.18 342.2)
XYZ	xyz(28.6401, 17.1901, 31.0818)
Luminance	0.1719 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4497 #44BD6A

analogous

#A644BD #BD4497 #BD445A

triadic

#BD4497 #97BD44 #4497BD

tetradic

#BD4497 #BDA644 #44BD6A #445ABD

square

#BD4497 #BDA644 #44BD6A #445ABD

split-complementary

#BD4497 #5ABD44 #44BDA6

monochromatic

#63234F #913373 #BD4497 #CD71B0 #DD9EC9

Accessibility & contrast

On white

4.73

#BD4497 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.44

#BD4497 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4497

4.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4497	#FFFFFF	#000000	##FFFFFF
##BD4497	1.00	4.73	4.44	4.73
#FFFFFF	4.73	1.00	21.00	1.00
#000000	4.44	21.00	1.00	21.00
##FFFFFF	4.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D6799

Deuteranopia (green-blind)

#717A94

Tritanopia (blue-blind)

#C84567

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd4497;
/* rgb */ color: rgb(189, 68, 151);
/* oklch */ color: oklch(58.0% 0.180 342.2);

Tailwind

colors: {
  custom: {
    50: '#d480b5',
    500: '#bd4497',
    950: '#000000',
  },
}

SCSS

$custom: #bd4497;
$custom-light: #d480b5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4497",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 151
  },
  "hsl": {
    "h": 318.843,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.57961,
    "c": 0.17954,
    "h": 342.2
  },
  "luminance": 0.17187
}

Semantic roles & 50–950 ramp

primary

#BD4497

secondary

#93C9A4

accent

#D77B50

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4497

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →